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American Red Cross,Award,California,Humanitarian,Sonoma,Sonoma County,Sustainability,Wine

When His Main Goal is Sustainability of Human Beings… first and foremost

It’s so gratifying to hear someone say, “I have an idea,” and then to see it take shape. If you get to know Ron Rubin, you’ll see his myriad of ideas take shape… I can’t even count them anymore; he’s like the energizer bunny!

On Saturday, May 2, 2019, the Sonoma County Vintners Association bestowed upon Ron Rubin their Sonoma County Barrel Auction 2019 Innovator Award. Presented to Ron, this award is because of Ron Rubin’s outstanding commitment to the community, by virtue of its broad support of vital, sustainable community needs, through its AED TRAINED FOR “SAVING LIVES” program.

Ron Rubin ~ Ron Rubin Winery

After experiencing a rapid heartbeat ventricular tachycardia, Ron Rubin was saved by a defibrillator. He then made it his personal mission to pay it forward, and launched the TRAINED FOR “SAVING LIVES” program. In collaboration with the American Red Cross and ZOLL Medical Corporation, Ron Rubin has covered the cost of one ZOLL® AED Plus® (Automated External Defibrillator), to 104 wineries throughout Sonoma County.

The Innovator Awards acknowledges outstanding Sonoma wine industry achievers and achievements. Sonoma County Vintners is the leading voice of Sonoma County wine, dedicated to raising awareness of Sonoma County as one of the world’s premier wine regions. Sonoma County Vintners represents over 200 wineries throughout the county. They actively promote Sonoma County through educational programming; advocate for vintners at local, state, and federal levels. They also contribute to local communities through their charitable Sonoma County Vintners Foundation. Sonoma County Wine Auction, their annual fundraiser, has raised over $30 million benefiting non-profit organizations, throughout the region.

This is Ron Rubin’s fourth such award in recognition of his humanitarian effort, through TRAINED FOR “SAVING LIVES.” According to Ron Rubin,

“I’m very honored to have received this Sonoma County Vintner’s Innovator Award. My TRAINED FOR “SAVING LIVES” program is an effort to have Sonoma County wineries provide the safest and most sustainable environment, for staff, families, and consumers, alike. When people visit Sonoma County wineries, their health and safety are very important.”

  • Sonoma County Vintners Association bestowed upon Ron Rubin their 2019 Innovator Award. Presented to Ron, this award is due to Ron Rubin’s outstanding commitment to the community, by virtue of its broad support of vital, sustainable community needs, through its AED TRAINED FOR “SAVING LIVES” program.
  • LuxeSF (formerly the Luxury Marketing Council of San Francisco) named Ron Rubin’s TRAINED FOR “SAVING LIVES” program worthy their 2019 Rising Wine Stars Award, “Service to The Community.”
  • The Sonoma County Winegrape Commission’s 2018 Spirit of Sonoma Award, honoring individuals who contribute to the economic development and enhancement of the communities in which they live, work, and conduct business, through donations of their time and expertise in support of local business and in helping others.
  • North Bay Business Journal’s 2018 Wine Industry + Spirits Awards; a special award specifically given to Ron for his outstanding commitment to the wine community, by donating these AEDs.

It’s really so gratifying to know a man who takes such delight, with dreams that are humanitarian based, as they’re actualized. Every time someone qualifies for an AED, his day is made. Once his goal is finally realized, with all 450 AEDs placed in California Wine Country, there will be not only a huge sigh of relief, but – no doubt – and a huge bottle of bubbly.

Creating sustainability is a forethought, for Ron Rubin, not an afterthought. He’s committed to putting people above all else. His TRAINED FOR “SAVING LIVES” program is just one such example that I’ve witnessed.

 

 

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