I’ve had the pleasure and honor to have worked along side of some pretty amazing people in my lifetime. This is one of those people… A man who has so much heart, that he’s gearing up to one day give someone else the gift of renewed life, as he once received. I mean really, who would ever dream this up, but someone with an enormous heart? Ron Rubin is that man. 

Below is a business press release that I crafted for Ron, of Ron Rubin Winery. A press release is a front label, not the back one.

The back label of any great wine bottle, for instance, has the heart and soul of the matter. It’s the heart and soul that means the most to the messages… The daily celebration of each new participating Winery in Ron Rubin’s Trained For “Saving Lives” program is what drives his passions. Since his program in late of 2017 and the counting began, it hasn’t stopped, and it’s now slightly over a year later.


Ron thought about a program to save lives, made the decision to initiate it,  did some research about the necessity, and when it all came down to it, research was vague relating to wine country and any incidents. But, that didn’t stop Ron from continuing his forward movement. Ron Rubin  purchased 450 Automated External Defibrillators (AED) from ZOLL, and then set up Red Cross Training for those wine companies with the AEDs, so people would be confident in a crisis to use one. 

Ron Rubin is continuing with the distribution, until all 450 AEDs have been placed in wine country. It began locally in his own Sonoma County, and has now spread outward to include the entire state of California. Ron is a one-man band in this effort, and organizations are noticing his philanthropic efforts. The number of AEDs place in 2019, will continue to grow, with more California’s wineries being equipped to save a life, if necessary. There will continue to be emphasis on local winery advocacy groups, that will share the message with their members, about this great “free” offer. There is a modest fee for the Red Cross training; that said — the AED’s have a suggested retail value of $1,700 for each one. The modest training fee guarantees a greater success rate. It’s imperative.

This is the year’s report card of Ron Rubin’s efforts to have wine country be more heart safe. On Ron’s Website the full list of participants is available.

Awarded on December 14:

Ron Rubin Receives Second Trained For “Saving Lives” Award
at the 18th Annual “Spirit of Sonoma Awards” Ceremony

The Sonoma County Winegrape Commission successfully nominated Ron Rubin for a 2018 Spirit of Sonoma Award, at the Annual Spirit of Sonoma County Award luncheon, December 14, 2018, at the Doubletree Hotel in Rohnert Park.

Each year, Sonoma County businesses are invited to nominate someone who embodies the spirit of their community. The award “honors those individuals who contribute to the economic development and enhancement of the communities in which they live, work, and conduct business through donations of their time and expertise in support of local business and in helping others.”

Ron Rubin, owner and president of Ron Rubin Winery in Sebastopol, received this award for creating his Trained For “Saving Lives” program, in collaboration with the American Red Cross and Zoll Medical Corporation.

Rubin has covered the cost of placing automated external defibrillators (AEDs), with his outreach now including all 450 qualifying California wineries. To date, 185 AED units have been provided, and over 1,000 winery staff personnel have been trained by the American Red Cross in CPR, AED, and First Aid.

According to Ron Rubin, “I’m very honored to have received this Spirit of Sonoma Award. My TRAINED FOR “SAVING LIVES” program is an effort to have California wineries provide the safest, wine country experience possible, for both staff and consumers, alike. When people visit California wineries, their health and safety are very important.”

Awarded on December 4, 2018:

Ron Rubin Is Honored by North Bay Business Journal

For His Trained For  Saving Lives Program

North Bay Business Journal held its annual award ceremony, for North Bay Area business leaders. In total, twenty-five winners were named for the 2018 Wine Industry + Spirits Awards, WINnovation Awards, and for a special award given to Ron Rubin, at the DoubleTree Hotel in Rohnert Park, on Tuesday, December 4, 2018.

Ron Rubin, owner and president for Ron Rubin Winery in Sebastopol, received this award for creating his Trained For  “Saving Lives” program, in collaboration with the American Red Cross and Zoll Medical Corporation.

Rubin has covered the cost of placing automated external defibrillators (AEDs); not only at North Bay wineries, but has also expanded his outreach to include all qualifying California wineries. To date, 176 AED units have been provided.

According to Ron Rubin,  “I’m very honored to have received this North Bay Business Journal award.”

Congratulations, Ron. You’re amazing.