
The 2018 Vineyard Economics Seminar: Register here…
An expert panel will be kicking off the first major discussion of the day, which is a focus on wine country agriculture, the latest in land acquisitions, and what that means for the future. In this panel, five industry experts will journey through a discussion about availability, demand, land prices, vineyard deals, institutional investing, game changers, and more.
A lot of organization has gone into this program. This is a very impressive line-up of authorities and topics, people. You have about two weeks to sign up for it… Make life more simple, by learning about your future in these complicated times.
Join fellow wine industry personnel in less than two weeks, to discuss the latest in economic and financial issues facing vineyards in Napa and the surrounding areas.
The event will be held at the Napa Valley Marriott
Monday June 18, 2018
See below for the full program – Register

From Their Website
8:00 – 8:30 a.m. REGISTRATION & COFFEE
8:30 – 9:00 a.m. WELCOME & VINEYARD ECONOMICS SURVEY RESULTS
- Eric Jorgensen, president, Wine Business Monthly
- Mark Greenspan, president and Viticulturist, Advanced Viticulture, Inc.
9:00 – 10:30 a.m. THE NEW NORMAL IN WINE COUNTRY AGLAND – PERSPECTIVE ON VINEYARD AND LAND ACQUISITIONS
- Mark Couchman, chief investment officer & CEO, Silverado Premium Properties – MODERATOR
- Tony Correia, owner, the Correia Company
- Matt Franklin, principal, Zepponi & Company
- Jan Krupp, owner, Krupp Brothers
- Dana Vivier, vice president of strategic planning, Far Niente
Availability, demand, land prices, vineyard deals, institutional investing and game changers, such as the Stagecoach Vineyards acquisition, have changed the market. Will land acquisitions and investments ever be the same? What is it that buyers are trying to accomplish? The impact on wine regions throughout California has created what some are describing as the “new normal.”
10:30 – 10:45 a.m. NAT DIBUDUO TRIBUTE
10:45 – 11:15 a.m. NETWORKING BREAK
11:15 – 12:30 p.m. THE IMPACT OF THE “UBER-CABERNETIZATION” TREND
- Rachel Ashley, vice president wine production, Treasury Wine Estates – MODERATOR
- Matt Johnson, chief winemaker, Treasury Wine Estates
- Kirk Grace, director of california vineyard operations, Ste. Michelle Wine Estates
- Justin Leigon, viticulturist, Pina Vineyard Management
- Zach Rasmuson, SVP / COO, Duckhorn
12:30 – 1:45 p.m. NETWORKING LUNCH
1:45 – 2:30 p.m. THE QUEST FOR GRAPE PRICE JUSTIFICATION
- Richard Mendelson, Esq., of counsel, Dickenson, Peatman & Fogarty
- Terroir has an impact on vineyard values. Location is key. This provocative discussion will reveal how to bring added value to AVAs, the importance of conjunctive labeling, and the need for a register of vineyard designations.
2:30 – 3:00 p.m. TAX REFORM & VINEYARDS: ARE YOU A WINNER OR LOSER
- David Pardes, tax partner, PricewaterhouseCoopers
Congress gave final approval on December 20, 2017, to the Tax Cuts and Jobs Act that would lower business and individual tax rates, modernize U.S. international tax rules and provide the most significant overhaul of the U.S. tax code in 30 years. Therefore, it is important to begin analyzing the new tax: provisions to gain a full understanding as to whether or not you are a winner or a loser under this new tax regime.
3:00 – 3:45 p.m. GRAPE & BULK WINE MARKET
- Marc Cuneo, bulk wine broker, Turrentine Wine Brokerage
- Steve Fredricks, president, Turrentine Wine Brokerage
Understanding subtle market changes, and how they may influence the market cycles in the short and long term, is important for success. This session will provide an update of the current grape and bulk wine supply and demand, with a keen look at the impact of Cabernet Sauvignon, and take a closer look at the trends and strengths of the continuously evolving industry, from volume to price points to summaries by region and varietal.
3:45 – 4:45 p.m. WINETASTING AND NETWORKING MIXER
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