A day in the life of wine blogging 101…

First Email


Hi Jo,

Share that special bottle of wine on-tap this Valentine’s Day with…

I respond:

Hi, Barbara (name changed),

Thanks for thinking far ahead. (It’s refreshing, since many of us get so backed up. It allows for great planning ahead.)

Yes, I’m interested.

Second Email


Hi Jo,

Thanks for reaching out, I’m glad I can help with early planning! What do you have in mind of [the product] and what will you need? Also can you please verify which media outlet(s) this would be for.

I respond:

Red for Valentine’s day. www.wine-blog.org

And, I’m thinking, “You just emailed me. Don’t you know what it’s for, and you told me why it’s being sent out?

Third Email


Thanks Jo,

Would you happen to have a media kit or something that indicated your monthly traffic?



Okay, I’m thinking… I’m trying to get some work done, here. I agreed, I gave you what you could have seen in my footer, now you want my back end, for free advertising? DONE!

I respond:

(and let this be a lesson to ANY product that first queries a blogger, doesn’t know the blogger URL, then puts the blogger through the first degree…)

Dear Barbara,

This is not about you. Do not take this personally, please.

You’re just doing your job, and bless your heart, it’s not easy to query people and finding the right people. I, too, have to do the same, as a wine publicist. What I do do, that’s different, is that I know who I’m querying first.

Your client needs to know that they need to pay you to create your database, before asking if someone is interested.

I don’t give out the info you’re asking for. I’ve been blogging since 2002, the first wine PR female in the world [to do so]. I’ve been in wine PR for 25 years. Before that I photographed rock and roll stars (Tina Turner, Huey Lewis, Duran Duran, etc.) I have credibility, plenty of it.

If your client needs numbers, don’t worry. I have tons to write about… backed up by a couple of months. So, let’s just let it go.

But, get them to give you money for your time to do intense research, so you can hit home runs all day long.

The most important thing, for me, is that your company came to me, I didn’t come to it. Let your client know that they’ve got the process backwards. This has nothing to do with you. You’re just doing your job. Your client and/or boss, however, needs to get better with messaging.

This actually makes for a great blog story, since my blog is my wine journal as a wine publicist and wine blogger. I won’t name names, but I have plenty of wine blogging colleagues who will chime in on this issue, since it happens to them, too, and it’s insulting.

Again… nothing to do with you, and everything to do with companies who put the cart before the horse.

Bless your heart. Sorry that you have to be the recipient of their practices.

Sometimes, you just have to stand up for yourself. Twelve years of blogging, and my patience has evidently been strained by the system. In my world, for a good reason, I would NEVER query for a product first and then ask, “How important are you, anyway?”