Tom Bracamontes, of La Competencia Imports, approached Diaz Communications, almost a year ago. We met in the town of Sonoma, and I was really jazzed to help him. He’s gathered a group of wine companies from the Baja region of Mexico. If anyone understands the process of herding gatos, it is I.

As the matriarch of PS I Love You, having given birth to the group and then seeing it though these past 15 years, I can share that it’s really difficult to keep it on an even keel, most especially now, though these teenage years… P.S. I Love You is now 15; we’ll be cresting on sweet 16 this coming October. I hope it’s easier than it was with one of my children’s growing pains. (Please, God, not that again, huh?)

So there we were: Tom needing help and my unique position to know what to do. (I also started the Association of African American Vintners, so PSILY isn’t my only rodeo in this regard.) Because he’s a one man band, Tom would love some PR help, but he’s constantly in the middle of the following:

  • On the road constantly
  • Organizing events
  • Taking on new brands
  • Merging with any company that can help his processes

I just got another E-Mail from Tom. I recently told him that since he isn’t ready for PR prime time, I’ll turn this into a blog story, begin to get his word out… In the words of Nike, I’ll “Just do it.”

SIDEBAR: Baja Uncorked 2017 (think Oregon Pinot Camp meets Baja) is June 25-27th

​​As the buzz continues to build around Valle de Guadalupe’s emergence as a world class wine region, a vast group of vintners, in association with La Mision Wines & La Competencia Imports, have come together to create a one of a kind wine experience BAJA UNCORKED!

Specifically designed for U.S. based wine buyers, retailers, sommeliers and media, BAJA UNCORKED will introduce lucky attendees to the region’s unique features and provide an opportunity to taste a wide variety of local wines.

So, here you go. Perhaps your first inkling that Baja Wines are a force to be recognized.

From Tom Bracamontes

Buenas Tardes a Todos:

La Competencia Imports and La Mision Associates are proud to announce several new additions to our ever expanding U.S. Distribution Network.  In the first two months of 2017, distribution agreements have been reached for Las Vegas (Johnson Brothers of Nevada), North Carolina (Epiphany Wines), and New York/New Jersey/Pennsylvania (VOS Selections).

These well respected companies join the likes of Serendipity Wines (Texas), Fiasco Fine Wines (New Mexico), Bodin Street Wines (Chicago), Encore Beverage (Reno, NV), TBK Beverage Co. & Creo Commercial (Arizona) and La Competencia Imports/La Mision Associates. (CA: Self-Distribute). We hope to announce a couple of additional markets within the next 60 days.

Redux: Jo’s bullet points for visual effect:

New Distributors

  • Las Vegas – Johnson Brothers of Nevada
  • North Carolina – Epiphany Wines
  • New York – VOS Selections
  • New Jersey – VOS Selections
  • Pennsylvania: VOS Selections

Current Distributors

  • Texas – Serendipity Wines
  • New Mexico – Fiasco Fine Wines
  • Chicago – Bodin Street Wines
  • Reno, NV – Encore Beverage
  • Arizona – TBK Beverage Co. & Creo Commercium
  • California – La Competencia Imports / La Mision Wines (self distribute)

Wines from Baja are coming on strong, people… Got a Mexican restaurant connection? Yeah, I’m thinking that, too.