Want to keep the peace?

Sending wine media your “scores, ” is like sending wine media … thinking here for the simile… your neener-neener…

Wine writers want to taste your wine for themselves. They want to know what it tastes like on their own palates. They don’t want to know that you trusted someone else to evaluate your wine, when you didn’t share with them, and now you’re there to taunt them.

The quickest way to disturb the big guys is to tell them what another big guy had for an opinion.

You can either trust my expertise, or you can find out for yourself… Just don’t – as one of my clients – ever insist that I send out “that” press releases. It’s the kiss of death. I won’t do it, and I will tell you what I’ve told others… I’m not going to do it.

Your money is not that important to me.

Why? It won’t be the client who becomes hated, it will become me. I’ve got too much to lose for that one.

This news needs to go to your social media fans. They’re the ones who will be impressed and wowed…

And, this is what makes the differences with wine buyers. You’ve got points? You’ve got credibility and you’re going to make their job easy…