The Wine Market Council has announced details of 2016 Consumer Research Conferences, which are taking place on Thursday, March 10, 2016, in Yountville, California. The Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated wine businesses and organizations.

This year’s conferences include the following presentations:

  • John Gillespie, president of Wine Market Council, will open the conferences with a presentation of the state of the wine market, the latest U.S. adult segmentation and beverage usage data. He will also present a report on new data from Wine Market Council’s most recent high frequency wine drinker study, including a comparison of at-home and on-premise wine dynamics and imported and domestic wine purchase habits.
  • Danny Brager, senior vice president of Nielsen’s Beverage Alcohol Practice Area, will provide an updated wine, beer, and spirits industry overview. This will include the most recent trends inclusive of both retail and direct to consumer wine channels, as well as perspectives on the continued battle of occasion within the broader adult beverage industry.
  • Jennifer Pagano (director of research for Wine Market Council) and Danelle Kosmal (vice president of Nielsen’s Beverage Alcohol Practice Area) will together present the latest Wine Market Council and Nielsen data on women who drink wine – how different segments of female wine drinkers consume and shop for wine, where it fits into their lives, and what they think about wine that is marketed to them.
  • Wine Market Council’s first annual research grant recipient, Nicholas Johnston, a PhD candidate at Texas Tech University, will give a summary of his research on Millennial wine drinker preferences for alternative wine packaging.


Wine Market Council’s Consumer Research Conferences are free for Wine Market Council members (up to three company representatives can attend), and $125 for non-members.  The conference includes a networking wine and hors d’oeuvres reception. This will be directly following the conference presentations.


Attendees can register at  Media passes are available. For media passes contact Teplin+Nuss at For more information on the conferences, contact Sherri Fidel at or 707.738.8796.


Napa Valley, CA

Thursday, March 10, 2016 // 9:00am – 12:00pm

Lincoln Theater, Yountville (100 California Drive, Yountville, CA, 94559)


Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, retailers, and other affiliated wine businesses and organizations.  The council’s mission is to grow, strengthen, and stabilize the wine market in the U.S. on behalf of all segments of the industry. Wine Market Council provides its members with consumer research that is proprietary to Wine Market Council members, who incorporate it into their strategic planning, marketing and sales execution.  Wine Market Council was established in 1994 as a non-profit (501c6) trade association working through all tiers of the U.S. wine industry to grow the wine market.  More information can be found at and on Twitter @WineMktCouncil.