Petite Sirah in Paso, at last we're taking PS education to the people

PS I Love You‘s mission has always been, since 2002…

To promote, educate, and legitimize Petite Sirah as a heritage variety, with a special emphasis on its terroir uniqueness.

The only change that’s now happening is that we’re taking it away from a food and wine event, and getting it back to the heart of it all… To educate consumers about Petite Sirah as a heritage variety, with a special emphasis on its terroir uniqueness. In this case, six of the producers are from the Paso area. (Sonoma, Napa, Winters, and the Camarillo area represent the other four regions. This will help to further define and differentiate terroir characteristics.)

I’m personally so excited about this change. It’s going to help us get further down the line with wine appreciation. Whenever I’ve taken PS focused tastings on the road, the acceptance has been overwhelming, and helped to build so many fans across America. Now, we’ll be doing this in California’s own backyards.

Our friend Steve Heimoff just wrote on his wine blog:

Old pals Jose and Jo Diaz, who own Diaz Communications in Windsor, have long worked with wineries in the North Coast for their Petite Sirah advocacy efforts, but now they’ve extended their reach into Paso Robles, with the launch of their first-ever Petite Sirah event down in the Central Coast.

Called PS I Love You…in Paso, it’s at Vina Robles on Feb. 6, and will feature ten Petite Sirah producers. Each winemaker will do a feature tasting/presentation of his wines…

California acreage of Pet is way up, clocking in at a record 8,825 acres in 2014, nearly double what it was ten years previously. Granted, that’s not much compared to Cabernet Sauvignon (nearly 80,000 acres) or even Syrah (18,000 acres), but it’s more than either Cabernet Franc or Grenache—and almost more than the two of them combined.

Steve has captured the heart and soul of what we’ve been doing, and what we plan to continue to do… Expand everyone’s knowledge about this historic variety, in each of its regional AVAs. Steve continues, as he shares what’s right about Paso Robles, as regards Petite Sirah.

Having this event in Paso Robles makes perfect sense. For years I’ve admired Paso for the uniqueness and quality of their red wines and off-beat blends, of which Petite Sirah often is a part. This ability to craft such wines was the main reason why I successfully argued for Paso to be Wine Enthusiast’s Wine Star Region of the Year, in 2013.

Here’s the skinny on the event:

This event will be held at the Vina Robles Hospitality Center in the heart of Paso Robles Wine Country.
Date: Saturday February 6, 2016
Time: 5 p.m. to 7:30 p.m.

10 Wineries will take you through their Petite Sirahs.

Only 100 tickets will be sold for this exclusive event.