One of my clients asked Jose and me, “What are your thoughts about this article.” It was called, “Understanding the Paradigm Shift in Wine Writing.” It’s on the Sober Advice From Two Wine Publicists Website.
The lead paragraph:
It seems like the traditional, legacy media is dropping its coverage of wine at a pretty swift pace whether it be a pull back from wine coverage in Chicago, St. Louis or San Francisco. It points to a circumstance that every wine publicist and every wine marketer must accept and embrace: YOU ARE THE DISTRIBUTOR OF WINE JOURNALISM, WHILE THE JOURNALISTS ARE THE CONTENT CREATORS.
I may have unwittingly had a hand in creating this situation, but I think not. I believe I saw it coming as a rare opportunity in time, and grabbed it. Below is my answer to our client.
This is exactly why I started my wine blog on December 29, 2005, well ahead of the curve.
I had one client who told me, “I love the stories that you write for me. I wish they were on the Web somewhere.” (The code of ethics regarding plagiarism, and people’s own desire to tell the story, never had anyone just take my stories in entirety. So he felt his “stories” were being lost.)
I saw this coming pulling away of media, even before Web 2.0 was launched. Jose and I had taken a Web class together, and were told About Web 2.0 happening, so I knew before it became public knowledge. Jose may have known it already, as he keeps very current regarding the Web.
Being the first female wine publicist in the world to have a blog had and has its advantages. It’s how I got onto the ground floor of Wine Business’s Web presence and Wine Industry Insider also picked me right up. It’s also why I’m broadly aggregated. I was an early adopter, tired of editors telling me that they needed “an exclusive,” then wasted my time, not needing that “exclusive,” while I wasted valuable time shopping it around to other “might want it” publishers and editors.
With well over 6,000 wine companies in the US and I can’t even imagine the number for the world, I wanted the information that people were hiring me to disseminate done ASAP. I gave editors two weeks to get it out, then I’d launch it on www.wine-blog.org.
This article is more true than ever. It is the truly fortunate who get a smidging of publicity today. Fortunately, I have longevity with those that are established, and I broke through early with the new generation of wine bloggers. For newbies in wine PR, it’s going to be a terrible struggle for a while. They lack history, which will take years to develop. This is why early on, one of my client’s didn’t want any samples to go to any wine writers except the established media, as described by Total Wine & More, an important wine merchant.
Wine merchants STILL ONLY regard fewer than 20 sources as the be all to end all, in my observations and experiences.