Thanks, Wine Enthusiast Magazine for making shipping wine in the US no longer a nightmare for understanding.

This info graphic changes that constant and complicated moving target, with the easiest way to figure this out EVER.

Jose and I have helped so many clients as Diaz Communications, when they make those Direct-to-Consumer decisions. I’ve learned over the years that this is one of THE worst nightmares in the wine business, yet. State by state, the laws are so complicated that I – frankly – see no redeeming value for wholesalers and state legislators in this matter. [Yeah, I’m that jaded.] I also think that this is part of wholesalers’ thinking… “Make it so hard that wineries will implode, leaving us [the oligopolies] in complete control…”

I’m great with conspiracy theories, writing it off to 20 years of experience and the lessons that go with that privileged.

Along comes Wine Enthusiast to the rescue. (Who doesn’t enjoy a good rescue?)

As a public service, I’m posting this on my wine blog thanking Charlotte Lambert, on behalf of Wine Enthusiast Magazine, for reaching out to me. Click on this image and give it a try… (Infographic created by

I clicked on California, for example and got the following helpful info:

Wine Enthusiast Magazine
Shipping Wine in The U.S.
Wine Shipping Laws State by State

California: Easy/No restrictions

Legal Amount: No Limit

In-State Shipping: Yes

Cannot Ship To: No regional limitations

Notable Regulations: None

Estimated Tax: $0.20/gallon excise tax (markup) + state sales tax

Penalties: A misdemeanor, punishable by a fine up to $1000 and/or imprisonment in the county jail for up to 6 months.

Source: Wine Enthusiast Magazine


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