The Wine Market Council Announces its 2014 Consumer Research Conferences. This  is something that I am going to attend. It’s time to check in and get informed. How about you?

This year’s event is critical for us all to attend. As I continue to work with wine producers, and help them with their marketing decisions, I continue to see more innovations that I never dreamed possible. A great example is one client who recently wanted to launch a new label for a wine he’s producing. When the graphics arts people delivered 17 different options, some geared toward millennials (new money), some geared toward the boomers (old money), he made an interesting decision… To have both wines released, from the preferred labels submitted, directed at the appropriate demographic.

If you think segmented marketing isn’t a real issue, think again.

The Consumer Research Conferences

The Ninth Annual Wine Market Council 2014 Consumer Research Conferences will reveal new research on high frequency wine drinkers and winery wine club members, as well as insights into the craft beer and spirits markets [at this coming conference].

Wine Market Council, the non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated wine businesses, today announced the dates for the Ninth Annual Wine Market Council Research Conferences, to be held January 28, in New York; and January 31, in Santa Rosa. This year’s conferences will feature the latest U.S. wine consumption trends including data from Wine Market Council’s most recent study of high frequency wine drinkers and winery wine club members, as well as Nielsen’s latest information and insights. Data on the craft beer and craft spirits market, and their interaction with the wine industry will be presented. In addition, presented in Santa Rosa will be highlights of a survey of Wine Market Council member winery wine club members.

“High frequency wine drinkers are key to the advancement of the entire wine industry,” said John Gillespie, President of Wine Market Council. “The latest research on consumption habits will allow marketers to better understand current wine trends so they can more easily target high frequency wine drinkers.”

The 2014 Wine Market Council Research Conferences will take place on

  • Tuesday, January 28, 2014, from 9:30 a.m. to 1:00 p.m., at The Museum of Modern Art in New York, NY
  • Friday, January 31, 2014, from 9:00 a.m. to 12:30 p.m., at the Vintners Inn in Santa Rosa, CA

“The current success of the craft beer and spirits market directly impacts the wine industry,” said Danny Brager, Senior Vice President of Nielsen’s Beverage Alcohol Practice Area. “I will cover how these growth segments interact with the wine industry as part of a larger perspective on the alcohol beverage industry at large.”

Wine Market Council Announces 2014 Consumer Research Conferences

Wine Market Council’s Consumer Research Conferences are free for Wine Market Council members (up to 3 company representatives can attend) and $125 for non-members. Both conferences include a networking wine and hors d’oeuvres reception directly following the presentations. Attendees can register at For more information, contact Sherri Fidel at, or call (707) 738-8796.

About the Wine Market Council

Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated wine businesses and organizations. The council’s mission is to establish the widespread acceptance of wine as a rewarding part of American culture and to report on timely issues and emerging consumer segments in the industry. Wine Market Council provides its members with consumer research that is proprietary to Wine Market Council members, who incorporate it into their strategic planning, marketing and sales execution. Wine Market Council was established in 1994 as a non-profit (501c6) trade association working through all tiers of the U.S. wine industry to grow the wine market. More information can be found at and on Twitter @WineMktCouncil.


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