11th Annual Petite Sirah Symposium ~ Registration has begun ~ Sponsored by Concannon Vineyard
The Day’s Agenda
ELEVENTH ANNUAL
SESSIONS, LUNCH & TASTING: Concannon Vineyard
TUESDAY JULY 23, 2013
AGENDA
| 7:30 – 8:30 a.m. | Registration & Continental Breakfast |
| 8:30 – 8:40 a.m. | WELCOME ~ John Concannon |
| 8:40 – 8:50 a.m. | INDIVIDUAL INTRODUCTIONS |
| 8:50 – 9:15 a.m. | KEYNOTE SPEAKER ~ Steve HeimoffAuthor, Wine Critic, steveheimoff.comPetite Sirah R-E-S-P-E-C-T, with a strong dose of marketing |
| SESSION I9:15 – 9:30 a.m. | DEVOTED TO PETITE SIRAH ~ John Concannon, Concannon VineyardCrafting the First Varietally Labeled Petite Sirah in 1964 with a 1961 Vintage |
| SESSION II9:30 – 10:00 a.m. | HERITAGE VINEYARDS ~ Tegan Passalacqua,Turley Wine Cellars129 Years of Growing Petite Sirah in California (1884 to 2013) |
| BREAK ~ 10:00 – 10:15 a.m. | |
| SESSION III10:15 – 10:45 a.m. | ENOLOGY ~ Mike Drash, Aratas WinesGrowing Petite Sirahs in the Historical Sierras and Marketing It to a Modern World |
| SESSION IV10:45 – 11:15 a.m. | ENOLOGY ~ Aaron Jackson, Aaron Jackson Wines.Crafting an intriguing marketing message, as well as great Petite Sirahs |
| SESSION V11:15 – 12:00 p.m. | MARKETING ~ Michael Houlihan and Bonnie HarveyBarefoot Cellars FoundersCreating the message of R-E-S-P-E-C-T |
| GENERAL Q&A12:00 – 12:30 p.m. | WRAP UP QUESTIONSOPEN FLOOR |
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LUNCHEON w/MEDIA ~ 12:30 ~ 1:30 p.m. BEST OF THE PETS TASTING ~ 1:30 – 3:30 p.m. With MEDIA (Bring your Petite Sirah ~ Three bottles) |
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| ACCOMMODATIONSCOURTYARD BY MARRIOTT – LIVERMOREPhone: 925-243-1000 ~ Ask for PS I Love You Group rate
of $105/night + Tax, including breakfast. Reservations should be made by July 8, 2013 to qualify for the reduced rate. LOCATION: 2929 Constitution Dr., Livermore (15 rooms available at this rate.) |
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| PAYMENT INFORMATION:Includes Sessions, Lunch, and Media TastingPO Box 1505
Windsor, California 95492 Send with this form filled out. Or register online. MEMBERS of PS I LOVE YOU ~ FEES EARLY BIRD SPECIAL: $100 (pre: July 1, 2013) PS I Love You Member: $125 (July 1 to July 16, 2013) NON-MEMBERS ~ FEES EARLY BIRD SPECIAL: $150 (pre: July 1, 2013) Non-Member: $175 (July 1 to July 16, 2013) QUESTIONS: Jo Diaz ~ 707.620.0788 |
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