Once again, the Petite Sirah Symposium is being sponsored by Concannon Vineyard, of Livermore, California, on Tuesday, July 31, 2012, 8:30 a.m.

The best and brightest Petite Sirah talent in California is again gathering to discuss Petite Sirah grape growing, wine making, and marketing issues as they continue to share their enthusiasm for this stealth variety of consequence.

Since PS I Love You began after the first Petite Sirah Symposium, interest for Petite Sirah has grown substantially.  In the past 10 years, the number of Petite Sirah producers and growers has grown from 62 in 2002 to over 1,000 in 2012. Anyone who has attended the symposium understands the correlation between what was the case 10 years ago, to what is the story today.

Petite Sirah is truly an artisan winemakers “Pet” project, with most of these wines being sold directly through tasting room sales and wine clubs. Most wine critics are not seeing these wines for critical review. However, the media tasting that follows the morning session of the Symposium will provide a rare view of what many of these wineries are doing.

This year Concannon is reflecting on having grown this heritage variety for 100 years

Jim Concannon had the foresight to varietally label Petite Sirah in 1964, with a 1961 vintage, marking last year as Petite Sirah’s Golden Anniversary. “Concannon is the best location for the Petite Sirah Symposium,” states Jo Diaz, founding Executive Director of PS I Love You, Inc. “Petite Sirah is Concannon’s flagship wine; couple that with the fact that Concannon’s commitment to sponsoring the Petite Sirah Symposium has kept it in the forefront of interest by U.S. wine reviewers for all of these years.”

NEWS: Big Change of VENUE for This Year, ONLY

Due to office renovations at Concannon Vineyard, the Symposium Sessions

will be held at the Martinelli Event Center (Sessions, ONLY)

3585 Greenville, Road, Livermore

The Annual Luncheon and Media Tasting will return to Concannon for the AFTERNOON

at 4596 Tesla Road,  Livermore, CA 94550


WELCOME ~ John Concannon (fourth generation vintner), & Jim Concannon (third generation vintner)

John Concannon ~ 100 Years of growing Petite Sirah as a variety and growing strong

KEYNOTE SPEAKER ~ Evan Goldstein, Author of “daring pairings”

Master Sommelier Evan Goldstein will explain, “Why I Believe in Petite Sirah”

VITICULTURE ~ David Coffaro, David Coffaro Estate Vineyard, Crafting Petite from a Heritage Vineyard in Dry Creek Valley

ENOLOGY ~ David Mounts, Mounts Family Winery ~ Third Generation Wine Grape Growing Family Successfully Takes on Wine Making Too

ENOLOGY ~ Nils Venge of Saddleback Cellars. Creating a “Cult” Petite that rocks

MARKETING ~ Joyce Goldstein ~ Consultant to Restaurants. Food & Wine Pairings for Petite Sirah


for the ANNUAL LUNCH ~ 12:45~ 1:30 p.m.


BEST OF THE PETS TASTING With MEDIA ~ 1:30 – 3:30 p.m.

The event promises to be one of exploration, education, and continued enlightenment.

GROWER/PRODUCER SIGN UP ON-LINE: www.psiloveyou.org/petite-sirah-symposium-registration/

MEDIA SIGN UP: http://www.psiloveyou.org/ps-symposium-media-sign-up/


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