Sonoma,Sonoma Valley,Video by Diaz Communications,Wine,Wine Making,Wine tasting,Winemaker,Winery,Zinfandel

I’ve Finally Met the Man Behind Zinfandel’s Fame ~ Joel Peterson ~ Part 2

Yesterday, I wrote about meeting Joel Peterson of Ravenswood Winery for the first time. Honestly, after meeting him, all I could think to myself was, “Why hadn’t I met this man before this?” Being in the wine business for nearly 19 years, this is one man I should have made the effort to find and know more about a long time ago.

A brilliant individual, I’m thinking that there’s something in the water in Sonoma Valley, not just the wine. I’ve met more than a few overly shining stars from this location, Joel Peterson being very much included.

These next two videos are about Joel tasting his wines, and then talking about two new tiers in the Ravenswood lineup with Jose Diaz.

He begins with the 2009 Ravenswood Big River Zinfandel, Alexander Valley ($35.00), and the classic soils from which these Zin grapes have been chosen. This wine is 100 percent Zinfandel, versus being any kind of blend. Listen to Joel and Jose talk about the delicious flavors, and Joel also talks about the nature of Zinfandel and his use of native yeast. Learn firsthand from the master behind this Zin brand, as he goes on to also talk about his 2009 Old Hill Sonoma Valley Zinfandel. Both of these Zins are from single designated vineyards, proving their tipicity.

The second part of this video series today is a continuation of the video before this one. Joel Peterson talks about a turning point in 1983, where he had to also face some hard business decisions, moving past only creating single vineyard, expensive Zins. He started with 1,000 cases of Vintners’ Blend Zinfandel, and today it’s one of the most consumed Zins in the world and is priced under $10.00.

Learn about “No wimpy wines.” It’s a great story… as are his bumper sticker slogans. This is a great historical piece on how it’s all happened for Ravenswood and Joel Peterson, in a very candid, fun interview.

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