Fast forwarding your wine knowledge is always so rewarding. When I landed in wine country, I realized that I knew practically nothing about wine, and yet I wanted into this business. I quickly realized that Santa Rosa Junior College is one of the finest junior colleges in our nation, and I could greatly enhance my career by doing the work, one course at a time as enrichment, while I worked my day job at Belvedere Winery.

From the American Association of Community Colleges:

Located approximately one hour north of San Francisco in Northern California’s beautiful wine country, SRJC is regarded as one of the nation’s premier two-year colleges, offering university level courses.

This is bolstered by the fact that many of the professors have day jobs in their own industries. The college is sitting in the heart of Sonoma County’s wine country, which means that a course in viticulture is taught by someone who works in the vineyards daily, and teaches about it one day (or night) a week. The same holds true for enology, wine components, PR, marketing, wine sales… the list goes ever on. Getting a degree in any chosen profession at the JC is pretty easy, if you do the hard work on a weekly basis, while holding down a day job.

Another wonderful opportunity exists, at the University of California at Davis. Located in the heart of Northern California’s wine country, UCD is also very enriching with a four-day immersion course.

The Eleventh Annual UC Davis Wine Education Program is being offered from March 21-24, 2011. It’s presented by the Graduate School of Management and Department of Viticulture & Enology. Held in the Robert Mondavi Institute for Wine and Food Service building in Gallagher Hall, you’ll receive unparalleled knowledge from their internationally renowned faculty. You’ll be learning the management skills that are so critical to success in the wine industry, if you’re ready to fast forward your wine career.

Here’s what is being offered this year:

  • The Wine Industry: A global perspective
  • Stay Out of the Red: Financial management of wineries and vineyards
  • Vineyard Challenges: Wine growing from the ground up
  • Winery Challenges: Maximizing quality in today’s economic environment
  • Crushing the Competition: Marketing for the wine industry
  • Tapping the Network of Innovation
  • How to Sell an Innovative Idea
  • What’s Your Story? Creating a wine brand that stands out
  • Strategic Cost Management in the Wine Industry
  • From Wineries to Our Homes: Evolutions in wine distribution in the U.S.
  • “Case” Studies: Legal issues in the wine industry
  • Vineyard Operations of the Future
  • Winery of the Future

There are two programs available:

  1. Boot Camp and Program
  2. Program Without Boot Camp

You are also responsible for your own travel and hotel arrangements.

If you have any questions, or to register by phone, call (530) 754-6450, or Email info@wineexecutiveprogram.com

Anyone serious about the wine business, this course is serious business; and the best crash course out there from the best of the best.

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