The 10 keys for any publicist

What it takes to develop the craft:

1. Excellent oral communicator
   • Both oral and written.
2. Love to read, learn, and listen
3. A writer’s writer
   • Otherwise, how are you going to get the attention of any professional writers?
4. Personable
   • Because it’s all about sincerely making new friends, and keeping them.
5. Well versed in psychology
   • Make sure that body language is included in one of your psyche classes.
   • The psychology of interpersonal relationships is another great one.
6. Good speech writer
   • You’ll be writing plenty of talking points for others (whom you’ll also set up).
7. Good speech deliverer
   • You’ll be called upon, occasionally.
8. Naturally curious
   • Because you’re going to be on a constant learning curve.
9. Photographer
   1. Or, know how to hire a good one.
10. Determination