[This image of the Leonard P. Zakim Bunker Hill Memorial Bridge is borrowed from the Mass DOT.]

This seems to be my PR week. Tuesday, Wednesday, and now today’s blog was originally all in one posting. As I read it in its final editing, I realized how long it was. I am considerate of your reading time, so I decided to break this up into separate thought processes. This makes it more interesting, I think… to take it in, digest one concept at a time, and then to finally put those concepts into practical application, regardless of your industry. Human resources are just that… Human resources… 

Jeff Miller and Richard Burnley from Artisan Family of Wines
came up with a great concept for a wine brand: Seven Artisans.

Below are the Seven Artisans that it takes to build a wine brand. Each has his/her job, and each is equally important in the process. Deciding that you don’t need any one of these is possibly going to be your brand’s demise.  If you can’t afford this team, be prepared to wear a hat with a lot of brims, and then do each job equally well. It will take an 80 hour week… minimum… if you go it alone.

If you came into the wine business to retire, think again.

I’m listing the Seven Artisan’s titles, and let you visit this link for Jeff’s complete explanation of the people who play an integral role in building a brand.

  1. Nurseryman
  2. Vineyardist
  3. Vineyard Worker
  4. Winemaker
  5. Designer
  6. The Sales Pipeline
  7. The Story Telling Pipeline (PR and writing community)

Bottom line from all of these three posts: Don’t be surprised if you remove a bridge, and then you can’t get to the other side as easily, while you build your new one. Writers were very comfortable with the old bridges.

Yeah, yeah, I know, change is good; but, no one really enjoys going to a funeral, and that’s what you’ve put your writing connections through.

Good human relationships are not a dime a dozen. Odds are, it’s going to take years to build a new bridge… Just ask the guys in Boston.

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