How cool is a new wine competition that features only sommeliers judging wines?

  • They’ve got great palates.
  • They’ve been classically trained.
  • They’ve been brought together by Robert Whitley, master of wine competitions. (Monterey, San Diego, Critics Challenge, and now this one.)

The Sommelier Challenge International Wine Competition is another option for a credible third party endorsement. Yes, more and more people are depending on their peers for wine reviews; however, once they hit that supermarket shelf, they’re still wowed by numbers and medals. Another endorsement, beyond their own friends, still has a way of sealing the deal. Most people still don’t want to purchase something as a gamble, most especially on higher priced ticket items.

Top Sommeliers Focus of New Wine Competition

San Diego, Calif. – Having wines tasted by some of the nation’s top restaurant sommeliers is the wine salesperson’s hope. Receiving a Platinum, Gold or Silver award from this same elite group is the marketer’s dream. Both opportunities are presented in a new international wine competition – the Sommelier Challenge, debuting the weekend of September 26-27, 2009.

Created by respected competition director and syndicated wine writer Robert Whitley, the Sommelier Challenge is the second in his “challenge” series of wine competitions. Whitley created the Critics Challenge six years ago, featuring noted wine journalist judges who issue quotable comments to award-winning wines. Whitley also directs the San Diego and Monterey international wine competitions, and is publisher of Wine Review Online, the Internet’s respected wine journal.

“Sommeliers are on the front line with consumers. They are the wine mavens who influence what wines you try and what wines end up on a restaurant list. The Sommelier Challenge International Wine Competition gives wineries a chance to put their wines in front of these influencers and receive an award they can market,” says Whitley.

Twelve sommeliers will judge this year’s competition representing restaurants such as The French Laundry (Yountville), Per Se ( New York City ), Charlie Trotter’s ( Las Vegas ), and Sona ( Los Angeles ), among others. The competition deadline is August 31, 2009. A complete list of judges, entry information and form can be found at


Sommelier Challenge International Wine Competition
September 26 and 27, 2009
Entry forms and fees: 302 Washington St #139, San Diego, CA 92103 USAFax to 619-294-4878, Email to

Wine Shipments:

Sommelier Challenge
c/o The Westgate
1055 Second Ave
San Diego, CA 92101 USA

Results will be posted on

I endorse what I believe in, and I believe in Robert Whitely and all he’s done for the wine business. In a recent blog, I mentioned that this would be coming up. Click Here for that story, and best wishes with your wine brands in this wine competition.

If you’re a consumer and you see a card attached to a wine bottle in a supermarket that states that that wine received a medal from the Sommelier Challenge, you can purchase with confidence that the wine is without flaws… How it tastes to you will be for you to decide with your own taste test. All of this is meant to make your purchase a bit easier in what’s a daunting decision… Which of the 10,000 world wide brands that exist will float your boat. Just have a lot of fun in the process, as that’s what it’s all about – quality of life enhanced!

Cheers to the process, and to Robert for bringing us anther third party endorsement.