Eric Asimov of the New York Times seems to always have his finger on the pulse… When he writes, he gets my juices going… In this case, it’s Wine Whine…

Eric brings up how wine snobbery is alive and well, in his November 9, 2007 posting:

Wine Without the Whining

He leads in with, “Just about everybody known as a wine lover has endured the amusing little digs through which friends, colleagues and families express their discomfort and insecurity with wine in general. Over at the bulletin board, there’s an interesting thread that addresses this issue.”

This is a great post about wine elitism. I’ve long held the belief that the genesis of wine whine began, because in the history of this liquid food there are instances where wine has been held in high esteem by nobility and religious icons. This is seen most especially in fine art pieces. It’s difficult to take something with that historical reverence and say, “Okay, boys and girls, wine’s really just a liquid beverage that helps you better digest your food and enhance your civility among your peers.”

But… that’s all it really is, really. Posts like Eric’s begin to expose the evolution, and inch by inch turn the battle ship around. It will never, however, completely do a 180. Not when Screaming Eagle and Helen Turley are still doing what they do best by creating art only affordable by a very elite few. There’s a huge disconnect between skid row and Screaming Eagle… where most of us live.

The best solution, and what brings it all home, is when you go out and get yourself a boxed wine that you put into your refrigerator, and each night with your meal tap it off a bit. All of a sudden, it’s equivalent to bottled water, apple and/or orange juice, and milk in your fridge… Just another liquid food option. It takes away the snobbery faster than anything else in the world.

It also greatly reduces some carbon footprints ~ by eliminating the production of four bottles, reducing them to a simple box and plastic bag.

We can always save opening expensive bottles for the friends on weekends, who need a $50 wine to be impressed, thereby continuing the myth that wine’s more than what it really is… just a liquid food option with yeast, complementing bread… just a solid food option with yeast.