This week, my friend Cheryl Lewis of Wine Spectator asked me for help with a fund raising event that she’s working on in San Francisco with “Fertile Hope,” a non-profit agency dedicated to helping cancer patients faced with infertility. This month I lost a dear friend to cancer. Her request couldn’t have come at a more important time. Here are the details, then I’ll get to Michael~David’s performance.

Hope Uncorked
Thursday, September 27, 2007, 7:00 PM
San Francisco, CA: Pres A Vi – Global Cuisine and Wine Bar in the Presidio, One Letterman Drive
For more information about the event or for sponsorship opportunities please contact Antoinette at 212-242-6798 or, or visit this link: Hope Uncorked in San Francisco

So, I put the request out to my friends in the business. I rarely ask, just as Cheryl’s never asked me for anything like this. As with all rare requests, we pay attention.

So, within a day, a package arrived. Much to my surprise, I saw the most delightful label I’ve seen in a really long time. In fact, it’s so good, it’s one of those that made me ask myself, “Why didn’t I think of that?!”

Wine was originally thought of as something for the gods… Then, it was thought of as something only for kings and high priests… Next, the Europeans crafted it into an everyday beverage. Now, as we Americans move away from our restrictive, Puritanical roots, we’re finding our way towards enjoying wine as an everyday beverage. And… isn’t it lovely that wine can be this much fun! So much fun, in fact, that this label says it all.

Moderation is the key to success. (You’ve all heard that one.) So, I know that although this label looks like “too much fun,” you’ll all enjoy it responsibly.

How can your inner child not love this label? Not only does this fun art win my monthly prize for creativity, but Michael-David also wins the “philanthropy comes to town” award.