Archive for the Tag 'Wine tasting'

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A Mentor for Success ~ Everyone Needs One

A book is like a garden carried in the pocket –Chinese Proverb p. 154 We all need mentors, whether employed or self employed. I can list every single one of mine, who are related to the wine business. and from previous life incarnation. And I’m betting that you can, too. The need for expert counsel […]

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D&D = Done and (Re)Done + Official Wine of Millennial American Males

Certainly, I could also add Official Wine of Millennial American Females to this title, but the title itself would just be too darn long… I know plenty of women who also love Petite Sirah. Petite loves that the Millennials are gravitating toward this “ain’t your papa’s Cabernet” wine. I’ve always felt the same way about […]

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Petite Sirah Winemakers: Why is Petite Sirah Important

Petite Sirah winemakers know firsthand why PS is a winemakers wine. I know that, too, as the founding director of PS I Love You. But most wine writers still don’t understand. So, I asked some winemakers that I know, “Why do you make Petite Sirah?” They tell great aspects of this story. Larry Schaffer, tercero […]

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Road Warrior Survival Guide ~ It’s not about anything but common courtesy

Ah… common courtesy, will we ever all be in a room together and get along completely? In light of the recent incident, when a group of rambunctious women were removed from The Wine Train, I’m relaunching this story. While it’s a very funny look at wine behaviors, beneath it is “courtesy,” as a missing ingredient […]

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Aren’t I great?

It’s really difficult to promote oneself, which is why PR and marketing companies are chosen to do that task for others. No one can say, “Aren’t I great?” without losing credibility. Find a cheerleader, and your story will reach new heights; brag about yourself and you’re cooked. My greatest experience in self promotion In the […]

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Consider the trade discount, people

The biggest shock early on was visiting an artisan winery, asking for the “trade discount,” and being asked a question in return… “Are you a winery principle?” I was stopped dead in my tracks. I was new to the wine business and the tasting room I was working in was filled with people constantly throwing […]

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Wine Tasting Etiquette ~ Perfume is for romance, not for wine tasting

Wine Tasting Etiquette ~ 101 Although there’s a lot of “romance” associated with the “wine experience,” additional aromas when tasting wine doesn’t really add anything. In fact, it takes a lot away from a really pleasant experience. I’m no saint with this one. I’ll admit it… I learned this the hard way. It was when […]

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What to wear in wine country… The answer is casual, unless it’s black tie

This is one of the most popular search items on my wine blog. Everyone wants to know what to wear. It reminds me of when I was in high school, and all of my friends would ask me, when we were going out, “What are you wearing tonight?” What to wear, what to wear… Calm […]

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Social media is a very effective marketing tool + Lodi + Oak Farm Vineyards

How PR works social media has amplified the process, as we all now know [Photo: Wilfred Wong] Nothing new in the title, “Social media is a very effective marketing tool.” However… sitting on both sides of the fence of being a PR pro and a published writer, I’m impressed with other PR people and their […]

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PRIMER FOR BLOGGERS: Winery flow chart for story lines

So many people are blogging about wine today: from pros, to connoisseurs, to hobbyists… Pros, it’s another platform. Connoisseurs, because it’s fun to share their thoughts, and maybe… just maybe… it will turn into later creds… like Robert Parker did for himself. Hobbyists are writing about their experience, simply because they enjoy the beverage, want […]