Archive for the Tag 'Wine tasting'

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Aren’t I great?

It’s really difficult to promote oneself, which is why PR and marketing companies are chosen to do that task for others. No one can say, “Aren’t I great?” without losing credibility. Find a cheerleader, and your story will reach new heights; brag about yourself and you’re cooked. My greatest experience in self promotion In the […]

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Consider the trade discount, people

The biggest shock early on was visiting an artisan winery, asking for the “trade discount,” and being asked a question in return… “Are you a winery principle?” I was stopped dead in my tracks. I was new to the wine business and the tasting room I was working in was filled with people constantly throwing […]

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Wine Tasting Etiquette ~ Perfume is for romance, not for wine tasting

Wine Tasting Etiquette ~ 101 Although there’s a lot of “romance” associated with the “wine experience,” additional aromas when tasting wine doesn’t really add anything. In fact, it takes a lot away from a really pleasant experience. I’m no saint with this one. I’ll admit it… I learned this the hard way. It was when […]

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What to wear in wine country… The answer is casual, unless it’s black tie

This is one of the most popular search items on my wine blog. Everyone wants to know what to wear. It reminds me of when I was in high school, and all of my friends would ask me, when we were going out, “What are you wearing tonight?” What to wear, what to wear… Calm […]

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Social media is a very effective marketing tool + Lodi + Oak Farm Vineyards

How PR works social media has amplified the process, as we all now know [Photo: Wilfred Wong] Nothing new in the title, “Social media is a very effective marketing tool.” However… sitting on both sides of the fence of being a PR pro and a published writer, I’m impressed with other PR people and their […]

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PRIMER FOR BLOGGERS: Winery flow chart for story lines

So many people are blogging about wine today: from pros, to connoisseurs, to hobbyists… Pros, it’s another platform. Connoisseurs, because it’s fun to share their thoughts, and maybe… just maybe… it will turn into later creds… like Robert Parker did for himself. Hobbyists are writing about their experience, simply because they enjoy the beverage, want […]

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When the Dust turns to Silk – 2011 Rutherford Cabernets

It was a beautiful summer’s day, when we all gathered to taste the 2011 Rutherford Cabernets, at Francis Ford Coppola’s Inglenook Winery. I need to immediately segue into the late 1990s. I was sitting on a panel for the American Wine Society in Cleveland, Ohio, I believe it was. I was invited to talk about […]

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Wine tasting + perfume = disaster

Although there’s a lot of “romance” associated with the “wine experience,” additional aromas like perfume, when tasting wine, don’t really add anything. In fact, perfume takes a lot away from a really pleasant experience. I’m no saint with this one. I’ll admit it… I learned this the hard way. It was when I began my […]

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A wine tasting experience ~ elitism can sneak in and ruin a good glass of wine

A wine tasting experience ~ elitism can sneaks in and ruin a good glass of wine… I remember the first story I wrote about wine tasting experiences. I was suggesting that people should get over the elitist BS that goes with enjoying wine. Yeah, I just wrote BS, because that’s all it is to me. […]

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So you’re from the media, why should I care?

[This image is of Michael-David Winery’s tasting room. It exemplifies what I’ve been saying since the beginning of my wine career… A tasting room is a farm store. If we think of wineries as an agriculture stop along the way, we have a deeper understanding of the entire wine process. Since I’m mentioning Michael-David Winery […]