Archive for the Tag 'Wine Marketing'

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Enolytics ~ Lightbulb Moments about Big Data for Wine

Enolytics ~ Important Lightbulb Moments Still our shining star for 2017: on January 9, 2017, Jose and I were pleased to award Cathy Huyghe our 2016 Diaz Communications Innovator Award. It’s now six months later and the continuing communications from Cathy reaffirms that we were right on the money with this one. Enolytics’ commitment is […]

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Measuring the immeasurable is shocking ~ Enolytics

I just received this Email newsletter from my friend Cathy Huyghe of Enolytics.com. I asked permission to share, and Cathy said, “Yes.” This week I’d like to bring your attention to a surprising pattern. We noticed it as we’ve been working to integrate fresh big data sources about wine consumers in the on-premise and mobile environments. […]

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Weight of Wine Bottles and Being Unduly Impressed in a Time of Sustainability

How do you feel about the weight of wine bottles these days? I know of one wine writer who, when the bottles began to take on the “Big Boy” effect, had serious issues right away. It’s only been within the last 10 years that wine bottles have put on the extra pounds… As part of […]

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The marketing costs for a 50 dollar bottle of wine

The marketing costs for a $50 bottle of wine breaks down in the following way, within the three-tier system: 7% – cost of grapes and/or growing ~ $3.50 9% – cost of wine making ~ $4.50 4% – bottles, corks, boxes, labels ~ $2.00 2% – marketing ~ $1.00 13% – sales people, distribution from […]

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Ten Wine Marketing Take-Aways From Times²

Having just returned from meeting my Alentejo client Delfim Costa, and our new importer Adele Capela (Value Vines) in New York City, my Times Square experience is still swimming around inside of my head. First of all, the last time I was in Time Square experiencing it was in the 1980s.  Jose and I traveled […]