Archive for the Tag 'Wine Blogger'

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Business is Not a One-Way Street ~ PR 101

[Photo by Mahdis Mousavi on Unsplash] Here’s how to think about the bigger picture: So, you get someone onto the task of giving you a list of wine bloggers. The time is taken to build the list. Someone in your company writes glorious stories about how fabulous you are. It gets formatted into an email […]

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You have chosen to do what you do. I hope it is not just for free product.

I think by this point you know it’s not for free products, but you still may not know WHY.

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Bloggers Getting Legal ~ Wine Bloggers Conference 2017

DISCLAIMER: Wine-Blog is a journal of my PR wine activities and learnings. 1) I occasionally write stories about wine clients, but don’t charge them hours for that time. 2) Wine reviews (and trips) originate from free samples sent by PR people representing the brands. 3) Images are either mostly mine, some are purchased; a few […]

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Wacky Concept Hits the Target with a Pie in the Face

At least, that’s how I feel, every time… And, I’ve got better things to do… How many cocktail concepts are you going to send to me, PR people for the hotel industry and/or spirits companies, before you realize, no sample, no story. Bloggers are writing about their journey into the beverage industry. So, do you […]

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February – the sweetheart month, and some of its women wine blogging sweethearts

February is the month (astrologically) of altruistic love… Aquarius rules. Valentine’s Day is the height of it all, and a heart is the totem. In this month of altruistic love, I’m going to be sharing a few profiles of female wine bloggers, whose passion is wine; and, sharing (via blogging) their own personal experiences, in one […]

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Some common misconceptions about wine blogs + reality checks

The following are some are common misconceptions about wine blogs, and I’m taking it a step further by presenting a reality check to go along with each misconception. This is coming from a seasoned wine pro, who is also blogging. Additionally, I’m very aware of the cadre of wine writers who’ve come before many of […]

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Congratulations to Tom Wark

Today, I wasn’t going to have a blog post. I’ve been too busy writing for clients. What a concept… not being able to write, because I’m too busy writing. My wine PR colleague and friend Tom Wark (FermentationWineBlog.com) referred a potential client to me;  and as it turned out, “potential” became “new.” It’s not going […]

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Certifying Wine Writers… Are you kidding me?

I just came across this idea, again, for the umpteenth time on Enobytes. I have to hand it to Pamela Heiligenthal, the site’s senior editor. She spent a lot of time and energy putting her thoughts into words. She had read something by someone who wasn’t well schooled in mechanical harvesting, and began to wonder […]