The back end of a blog is a pretty interesting place to be. Being on the front end of one, you get to read what people find interesting and relevant (enough to write about it). We edited it several times and then we published…. But, we’re always on the back end.
Tweet The Wine Market Council Announces its 2014 Consumer Research Conferences. This is something that I am going to attend. It’s time to check in and get informed. How about you? This year’s event is critical for us all to attend. As I continue to work with wine producers, and help them with their marketing […]
Tweet [Image borrowed from the San Francisco Chronicle Website. Image by Lea Suzuki.] A great idea turned into a reality ~ Wilfred’s Weekend Wines It all began with a conversation started last past Saturday, from an epiphany that I had while reading my Facebook page. There was Wilfred Wong posting wines that he had tasted […]
Tweet PR crisis management 101 This is one of the best PR moves I have ever seen in my entire life, and I’ve been around the block a few times. As a wine PR person, I’m really inspired by this one and saving it for PR crisis management. The beleaguered Russians have been having a […]
Tweet When asked about what makes for a great brand’s name, this story immediately comes to comes to mind, filed in the most creative department… A vineyard is a Hard Row To Hoe, and no one knows that better than Don and Judy Phelps of Manson, Washington. So much so, in fact that that’s what […]
Tweet Wine sales reps, want to simplify? If you’re a wine wholesale dinosaur, you can move on. I have nothing here for you… Only those who love to innovate… you know, those early adopters… are the ones who will want to read any further; because you’re open to great new ideas and how to streamline […]
I get asked everything, as this Email shows. If I’m asked, I’ll find an answer… somehow.
Tweet Wine Marketing Online ~ How to use the newest tools of marketing to boost profits and build brands is a powerful new book by Bruce McGechan, published by Wine Appreciation Guild. Bruce McGechan has consulted wine businesses large and small, from one edge of the world to the other. He is the founder and […]
Tweet I’ve specifically written a blog post called, “Content Marketers: If you’ve *really* been reading my blog, then you know it’s my personal wine journal.” [Definition of content marketing: Wiki ~ "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."] Now, when […]
Tweet Growing up with a grandmother who made it through the Great Depression had (and still has) its advantages; many of them having to do with being sustainably sound; i.e., growing all of her own foods for the summer, winter, and spring months… from growing to canning, freezing, pickling, and making jams and jellies. I […]