Archive for the Tag 'Twitter'

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The back end of a blog

The back end of a blog is a pretty interesting place to be. Being on the front end of one, you get to read what people find interesting and relevant (enough to write about it). We edited it several times and then we published…. But, we’re always on the back end.

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Wine Market Council Announces 2014 Consumer Research Conferences

Tweet The Wine Market Council Announces its 2014 Consumer Research Conferences. This  is something that I am going to attend. It’s time to check in and get informed. How about you? This year’s event is critical for us all to attend. As I continue to work with wine producers, and help them with their marketing […]

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Wilfred Wong joins Wine-Blog with his Friday ” Wilfred’s Weekend Wines”

Tweet [Image borrowed from the San Francisco Chronicle Website. Image by Lea Suzuki.] A great idea turned into a reality ~ Wilfred’s Weekend Wines It all began with a conversation started last past Saturday, from an epiphany that I had while reading my Facebook page. There was Wilfred Wong posting wines that he had tasted […]

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A lesson for all wine PR people from the Russians ~ PR crisis management

Tweet PR crisis management 101 This is one of the best PR moves I have ever seen in my entire life, and I’ve been around the block a few times. As a wine PR person, I’m really inspired  by this one and saving it for PR crisis management. The beleaguered Russians have been having a […]

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The perfect name for the perfect instance… Hard Row To Hoe

Tweet When asked about what makes for a great brand’s name, this story immediately comes to comes to mind, filed in the most creative department… A vineyard is a Hard Row To Hoe, and no one knows that better than Don and Judy Phelps of Manson, Washington. So much so, in fact that that’s what […]

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Wine sales reps, want to simplify?

Tweet Wine sales reps, want to simplify? If you’re a wine wholesale dinosaur, you can move on. I have nothing here for you… Only those who love to innovate… you know, those early adopters… are the ones who will want to read any further; because you’re open to great new ideas and how to streamline […]

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Social media is quicker than going to the library and using the Dewey Decimal System

I get asked everything, as this Email shows. If I’m asked, I’ll find an answer… somehow.

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Wine Marketing Online ~ How to use the newest tools of marketing to boost profits and build brands

Tweet Wine Marketing Online ~ How to use the newest tools of marketing to boost profits and build brands is a powerful new book by Bruce McGechan, published by Wine Appreciation Guild. Bruce McGechan has consulted wine businesses large and small, from one edge of the world to the other. He is the founder and […]

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Content Marketing for wine blogs just upped the ante

Tweet I’ve specifically written a blog post called, “Content Marketers: If you’ve *really* been reading my blog, then you know it’s my personal wine journal.” [Definition of content marketing: Wiki ~ "Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers."] Now, when […]

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Sustainable Viticulture ~ Vine Health Made Simple

Tweet Growing up with a grandmother who made it through the Great Depression had (and still has) its advantages; many of them having to do with being sustainably sound; i.e., growing all of her own foods for the summer, winter, and spring months… from growing to canning, freezing, pickling, and making jams and jellies. I […]