I don’t write this blog for other bloggers. I know they’re not my audience; although, for many, that’s their joie de vivre and that’s just fine. There’s a camaraderie among wine bloggers, and once a year they gather to enjoy each other’s company. Sometimes I wish I could join them; but, the reality is that […]
If you’re reading this blog, please note, it’s my personal journal about being in the wine business…
The back end of a blog is a pretty interesting place to be. Being on the front end of one, you get to read what people find interesting and relevant (enough to write about it). We edited it several times and then we published…. But, we’re always on the back end.
The Wine Market Council Announces its 2014 Consumer Research Conferences. This is something that I am going to attend. It’s time to check in and get informed. How about you? This year’s event is critical for us all to attend. As I continue to work with wine producers, and help them with their marketing decisions, […]
[Image borrowed from the San Francisco Chronicle Website. Image by Lea Suzuki.] A great idea turned into a reality ~ Wilfred’s Weekend Wines It all began with a conversation started last past Saturday, from an epiphany that I had while reading my Facebook page. There was Wilfred Wong posting wines that he had tasted and […]
PR crisis management 101 This is one of the best PR moves I have ever seen in my entire life, and I’ve been around the block a few times. As a wine PR person, I’m really inspired by this one and saving it for PR crisis management. The beleaguered Russians have been having a bad […]
When asked about what makes for a great brand’s name, this story immediately comes to comes to mind, filed in the most creative department… A vineyard is a Hard Row To Hoe, and no one knows that better than Don and Judy Phelps of Manson, Washington. So much so, in fact that that’s what they […]
Wine sales reps, want to simplify? If you’re a wine wholesale dinosaur, you can move on. I have nothing here for you… Only those who love to innovate… you know, those early adopters… are the ones who will want to read any further; because you’re open to great new ideas and how to streamline your […]
I get asked everything, as this Email shows. If I’m asked, I’ll find an answer… somehow.
Wine Marketing Online ~ How to use the newest tools of marketing to boost profits and build brands is a powerful new book by Bruce McGechan, published by Wine Appreciation Guild. Bruce McGechan has consulted wine businesses large and small, from one edge of the world to the other. He is the founder and managing […]