The Napa Valley Earthquake was very close to home. It was also quite a reminder for me how important it is to keep your business local; most especially your social media. Don’t expect someone sitting in Kentucky, for example, to understand the local geography. And, how can you even begin to measure someone’s emotional intelligence […]
Having our own wine PR and marketing company has brought visibility to who Jose and I are; but, it’s having my wine blog and being on Facebook that has stretched and magnetized who I am as a brand.
PR crisis management 101 This is one of the best PR moves I have ever seen in my entire life, and I’ve been around the block a few times. As a wine PR person, I’m really inspired by this one and saving it for PR crisis management. The beleaguered Russians have been having a bad […]
Segueing one industry quickly into another is today’s marketing concept; and those who embrace it will be the winners. For instance, Sex and the Wine Country is far from Sex and the City; but it’s how life and this blog post have evolved, as of right now this very minute… Recently I got some SexyPop […]
I get asked everything, as this Email shows. If I’m asked, I’ll find an answer… somehow.
FROM A PRESS RELEASE: The Wine Market Council is going to be hosting two consumer research conferences each year, that highlight wine trends and their annual research results. The conferences uncover the latest behaviors and attitudes among U.S. wine consumers, allowing attendees to better understand their target markets. The 2013 conferences will be held on […]
My view from being in the middle as a marketer… I’m in the middle of this “Social Media” and “Traditional Media” seesaw. I was there when traditional media didn’t even have the “traditional” adjective in front of it. I did know (during those early times in my PR career) that media had reached ivory tower […]
THE PLACE: UC Davis Extension Program THE PROGRAM: PR and Social Media for Small Wineries THE CHARACTERS: Rusty Eddy (Program’s Educator/Director), Paul Mabray (Social Media), Steve Heimoff (Traditional Media), Jose Diaz (Media Marketing), and me for PR THE SCENE: The room was still… You could have heard a pin drop… I had delivered Unique perspective as […]
Each year, since 2009, Jose and I not only watch who’s a leading innovator, but we also feel, as seasoned veterans, it behooves us to call attention to someone within the wine industry who demonstrates serious innovative leadership. In 2009, 2010, and 2011, it was pretty easy to see innovation leaders… those who were creating […]
My wine blog has allowed for me to get my “stuff” out there. That’s what writers do, get the stuff from inside of themselves into the outside by communicating. And, now this blog is six years old. As I sit here eating a spring salad that Mother Nature and I’ve just grown, and thinking about […]