Archive for the Tag 'Social media'


Social media marketing requests are stepping up their game

I’ve been big on posting the latest pitches from those wanting to get inside wine bloggers’ sites with their own plants. Let this one go down historically as the “best yet” for a social media marketing requests… Perhaps “the best ever,” even. They are noticeably evolving in a more sophisticated pitch. Am I tempted? No… […]


How to monetize your wine blog – seriously

This has been a wine bloggers question since wine blogging began. It’s a topic of conversation both in seminars and outside of them at the annual Wine Blogger Conferences. No one has yet to figure it out, but I now have, after much thought. I have no such fantasies, by the way, because my wine […]


Social Media Faux Pas, Reminder to Keep Your Social Media Local

The Napa Valley Earthquake was very close to home. It was also quite a reminder for me how important it is to keep your business local; most especially your social media. Don’t expect someone sitting in Kentucky, for example, to understand the local geography. And, how can you even begin to measure someone’s emotional intelligence […]


The Pros and Cons of Social Media

Having our own wine PR and marketing company has brought visibility to who Jose and I are; but, it’s having my wine blog and being on Facebook that has stretched and magnetized who I am as a brand.


A lesson for all wine PR people from the Russians ~ PR crisis management

PR crisis management 101 This is one of the best PR moves I have ever seen in my entire life, and I’ve been around the block a few times. As a wine PR person, I’m really inspired  by this one and saving it for PR crisis management. The beleaguered Russians have been having a bad […]


Segueing one industry quickly into another is today’s marketing concept

Segueing one industry quickly into another is today’s marketing concept; and those who embrace it will be the winners. For instance, Sex and the Wine Country is far from Sex and the City; but it’s how life and this blog post have evolved, as of right now this very minute… Recently I got some SexyPop […]


Social media is quicker than going to the library and using the Dewey Decimal System

I get asked everything, as this Email shows. If I’m asked, I’ll find an answer… somehow.


Wine Market Council 2013 Conference ~ January 18 (CA), and January 29 (NYC), 2013

FROM A PRESS RELEASE: The Wine Market Council is going to be hosting two consumer research conferences each year, that highlight wine trends and their annual research results. The conferences uncover the latest behaviors and attitudes among U.S. wine consumers, allowing attendees to better understand their target markets. The 2013 conferences will be held on […]


In the middle of the “Social” and “Traditional” media seesaw

My view from being in the middle as a marketer… I’m in the middle of this “Social Media” and “Traditional Media” seesaw. I was there when traditional media didn’t even have the “traditional” adjective in front of it. I did know (during those early times in my PR career) that media had reached ivory tower […]


Steve Heimoff and Paul Mabray in the same room, and we all got out alive

THE PLACE: UC Davis Extension Program THE PROGRAM: PR and Social Media for Small Wineries THE CHARACTERS: Rusty Eddy (Program’s Educator/Director), Paul Mabray (Social Media), Steve Heimoff (Traditional Media), Jose Diaz (Media Marketing), and me for PR THE SCENE: The room was still… You could have heard a pin drop… I had delivered Unique perspective as […]