Archive for the Tag 'Santa Rosa Junior College'

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The difference between marketing and PR

Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the wine business

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Wine Grape Leaves

Tweet There are many wineries where I’ve worked, prior to becoming a consultant. At each one I learned a different segment of the wine business. While at Kendall-Jackson, I took advantage of Santa Rosa Junior College’s Demonstration Vineyard; which in all fairness was planted pre-K-J, when the facility was Chateau DeBaun. What’s interesting to note […]

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What are the Currrent Issues In Vineyard Health + Head’s up if you’re into viticulturist, U.C. Davis has a course for you

Tweet As part of a wine sales and marketing degree program at Santa Rosa Junior College, I took a viticulture class. I love the earth, and have been organic gardening since I left home in the 1960s. I’ve had a whole chapter of successfully propagating African violets, and I’ve continued to have organic vegetable gardens… I’m […]

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Finally, after nine years, I have some long awaited answers about Petite Sirah

Tweet Having nine years invested in studying and writing about Petite Sirah (I dare say, more than most people in the world right now), I just got some very exciting and long awaited answers. These are answers that only nine years of studying, wondering, and trying to understand this cult variety would conger up… Namely, […]

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Fast Forward Your Wine Knowledge ~ Take Some Courses at UCD and Beyond

Tweet Fast forwarding your wine knowledge is always so rewarding. When I landed in wine country, I realized that I knew practically nothing about wine, and yet I wanted into this business. I quickly realized that Santa Rosa Junior College is one of the finest junior colleges in our nation, and I could greatly enhance […]

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What’s the Difference between Marketing and PR?

Tweet Years ago, I used to wonder a lot about the difference between PR and marketing. This area of expertise wasn’t part of my first post-secondary learnings, so I was pretty perplexed. Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in […]