Archive for the Tag 'Russians'

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What Goes Around Comes Back Around ~ A Russian Invasion

Do we really think the Russians haven’t been here before, claiming some of the United States for themselves? If we don’t think so, we need to re-think (or remember) that ASAP. Who arrived in Sonoma County first to begin growing wine grape and making wines, for instance, is rarely discussed. This is perhaps because it […]

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A lesson for all wine PR people from the Russians ~ PR crisis management

PR crisis management 101 This is one of the best PR moves I have ever seen in my entire life, and I’ve been around the block a few times. As a wine PR person, I’m really inspired  by this one and saving it for PR crisis management. The beleaguered Russians have been having a bad […]