Wine Publicist Loose in NYC ~ Formerly Into Fashion
My first real paying job was in the fashion industry. I not only started modeling when I was 12 years old, but that’s also when I started designing my own clothes. By the time I was 20, I was off into another world, and even that wasn’t PR, yet. As regards the fashion industry… You [...]
Finding that paradigm shift in PR, when things aren’t going well
Sometimes humor can work to diffuse what’s sure to become a PR nightmare; but it’s got to be handled really well, or it could easily backfire. I have to admit that I’m relentless, when it comes to advocating for any underdog. I have a mission, and I’m like a pit bull that’s latched onto someone’s [...]
What’s the Difference between Marketing and PR?
Years ago, I used to wonder a lot about the difference between PR and marketing. This area of expertise wasn’t part of my first post-secondary learnings, so I was pretty perplexed. Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the [...]
Appellation America Goes Subscription ~ I Hope People Get it
An article that I read entitled The Internet devalues everything it touches, written by Tom Foremski, stuck a serious chord. Tom wrote about the Internet devaluing so many professions that I hadn’t even thought about many of them, but became aware of many more than I had considered. (When we’re personally impacted, we tend to [...]
Alternative Wine Marketing is Now Edging Toward Becoming Traditional
Welcome to what I’m now referring to as the “electronics communications revolution.” Just two years ago, this wasn’t a thought in my head on any given day. Last year, it began to creep in as something possible. Today, it’s happening in nanoseconds. Just as the industrial revolution was a tumultuous upheaval that our forefathers had [...]
What is PR and How to Best Leverage It
There are so many articles written about how to hire a PR firm, but it’s nearly impossible to find anything that goes the other way; namely, how to best leverage a PR firm once it’s been hired. Defined: Public relations (PR) is the practice of managing the flow of information between an organization and its [...]
Some Truths Behind the Wine Industry and Social Media
Open Wine Consortium is one of the social networks where I find myself visiting with frequency. One can’t be left behind, once one knows there’s a movement afoot. Open Wine Consortium was the support system behind the Wine Bloggers Conference, and I find myself drawn in, a bit like a moth to a flame. As [...]
