Archive for the Tag 'Public relations'

1

The difference between marketing and PR

Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the wine business

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A lesson for all wine PR people from the Russians ~ PR crisis management

Tweet PR crisis management 101 This is one of the best PR moves I have ever seen in my entire life, and I’ve been around the block a few times. As a wine PR person, I’m really inspired  by this one and saving it for PR crisis management. The beleaguered Russians have been having a […]

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Degeneration of the wine blogosphere ~ weeding out the riff raff ~ a parable

Tweet Wine, the civilizing beverage…. I just read a story, written my friend Steve Heimoff. It’s entitled, When wine writers lose it. It’s a brilliant title, because it’s a double entendre. It had me running to my own blog site to make sure I’ve not exchanged links with the person he’s written about. Thankfully we […]

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Steve Heimoff and Paul Mabray in the same room, and we all got out alive

Tweet THE PLACE: UC Davis Extension Program THE PROGRAM: PR and Social Media for Small Wineries THE CHARACTERS: Rusty Eddy (Program’s Educator/Director), Paul Mabray (Social Media), Steve Heimoff (Traditional Media), Jose Diaz (Media Marketing), and me for PR THE SCENE: The room was still… You could have heard a pin drop… I had delivered Unique perspective […]

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Lisa Mattson Receives the 2012 Diaz Communications Innovator of the Year Award

Tweet Each year, since 2009, Jose and I not only watch who’s a leading innovator, but we also feel, as seasoned veterans, it behooves us to call attention to someone within the wine industry who demonstrates serious innovative leadership. In 2009, 2010, and 2011, it was pretty easy to see innovation leaders… those who were […]

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Thirty Years of PR and writing: Top 10 things I’ve learned as a PR agent who’s also crossed over to being a wine blogger

Tweet I just realized I’ve been doing PR for 30 years, having started in February 1982. This coming December, I will also have been blogging for the last seven years. I’m in a bit of a precarious position, being on both sides of the bridge; and have been, since I started blogging in 2005. It […]

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The Increasing Importance of Writing An *Only* One-Page Press Release ~ or ~ Don’t have to scroll down too far

Tweet Today, more than ever, the writing of a one-page press release is critical, in order to get a wine writer’s attention. Why? Writers are getting more mail than ever, and it’s mostly electronic. Who has time to read a new version of War & Peace? A press release is only intended to get a […]

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Authors Paul Franson and Harvey Posert have updated “Spinning the Bottle” for today’s wine markets in “Spinning the Bottle Again”

Tweet When I began to do wine PR, I was lucky enough to read the Wine Institute’s guide. Where would I have been without that guide in the beginning as I segued from Rock n’Roll radio PR? I just don’t know. Anyone getting into wine PR, even if they’ve done PR for another industry (as […]

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Wine Veteran Michael Kinney Reinvents Himself in another useful way

Tweet The wine business is a very interesting one. First of all, there are a ton of us working in this business, because how many wineries are there in the world? At least 12 to 15,000, and growing every day? Now, magnify that with all the positions which someone can fill. Then add to that […]

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Advertising makes the world go round, and writers are in the food chain

Tweet I just came across my friend Steve Heimoff‘s blog entitled, “The [increasingly] dark side of social media.” It’s really fun to watch Steve try to wrap his mind around social media, because truthfully… Steve is one of the few people in the world who is a true journalist; that’s to say, he doesn’t understand […]