Archive for the Tag 'Press release'

11

PR 101 – Sending wine media your “scores”

Want to keep the peace? Sending wine media your “scores, ” is like sending wine media … thinking here for the simile… your neener-neener… Wine writers want to taste your wine for themselves. They want to know what it tastes like on their own palates. They don’t want to know that you trusted someone else […]

9

An Impatient Publicist©

“An Impatient Publicist” will be the name of my book, when it’s published, because I am she. I’ll have my soap opera Cheesecake in the Vines buried in there somewhere, because it’s too good of a story to be left unwritten, and I’d like to develop these characters of intrigue. I didn’t write about the […]

3

The Increasing Importance of Writing An *Only* One-Page Press Release ~ or ~ Don’t have to scroll down too far

Today, more than ever, the writing of a one-page press release is critical, in order to get a wine writer’s attention. Why? Writers are getting more mail than ever, and it’s mostly electronic. Who has time to read a new version of War & Peace? A press release is only intended to get a writer’s […]

4

Advertising makes the world go round, and writers are in the food chain

I just came across my friend Steve Heimoff‘s blog entitled, “The [increasingly] dark side of social media.” It’s really fun to watch Steve try to wrap his mind around social media, because truthfully… Steve is one of the few people in the world who is a true journalist; that’s to say, he doesn’t understand the […]

6

Social Media Has Created “Social PR” ~ or ~ How to succeed in today’s cluttered world of “incoming” wine press releases

I just found an excellent marketer, in the midst of the myriad of  messages that come my way, including on weekends, while I’m also working at my computer… This is now happening on a daily basis, and it’s been happening long enough now to state it as a trend, rather than a flash in the […]

6

The Impatient Publicist©

“The Impatient Publicist” will be the name of my book, when it’s published, because I am she. I’ll have my soap opera Cheesecake in the Vines buried in there somewhere, because it’s too good of a story to be left unwritten, and I’d like to develop these characters of intrigue. I didn’t write about the […]

0

The Importance of Writing An *Only* One-Page Press Release

Today, more than ever, the writing of a one-page press release is critical, in order to get a wine writer’s attention. Why? Writers are getting more mail than every, and it’s mostly electronic. Who has time to read a new version of War & Peace? A press release is only intended to get a writer’s […]

6

Short and Sweet: What makes me be open to a PR query?

[This bridge image is stock photography that I purchased.] I get more press releases via Email each day than I care to count. How many of those queries get my attention? Maybe one or two. Why do I delete most of them without even reading them, once I’ve opened the Email and give it the […]