Archive for the Tag 'PR'

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Aren’t I great?

It’s really difficult to promote oneself, which is why PR and marketing companies are chosen to do that task for others. No one can say, “Aren’t I great?” without losing credibility. Find a cheerleader, and your story will reach new heights; brag about yourself and you’re cooked. My greatest experience in self promotion In the […]

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PR gone awry, horribly so

Those who accepted the trip were told that there was no room reserved for Monday night, so after a long day tasting, they were told to make their our way home.

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Number 1 Rule of a PR Pro is to be a Writer’s Writer

The number 1 rule of a PR pro is to be a writer’s writer… It’s really imperative that you write to inspire, not tire, your audience. PR Pro Joe Gargiulo, of JAG Public Relations, contacted me last week about my story called, “Top 10 Faux Pas of Wine PR People.” He was expecting something entirely different […]

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When you hire someone to do PR for you, that’s not where your job ends

It’s where it begins for true success… I wish I had penned that bit of wisdom, because it’s brilliant. Alas, it was penned by another, and I don’t take credit for someone else’s words of wisdom. So, credit to the universe. When I read it, I didn’t make note of the author. The words, however, […]

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The Thank You That Changed My Thinking

Do you have a publicist? Second question… Have you ever said thank you? PR – for the most part – is a really thankless job in many regards, and so it should be. I have no doubt about that one. I’ve learned some things along the way that are really worth sharing, though, which have […]

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From the “Get a Clue” department on Bad PR form

Get a clue, PR people…You’re giving all of us a really bad name, when you do something like the following story, but before I go there… I once read how this one writer hates PR reps. I didn’t get “why,” because PR people try to bring joy to writers, so they have a good story. […]

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Don’t burn bridges ~ PR 101

The Lion and Mouse An Aesop’s Fable Once when a Lion was asleep a little Mouse began running up and down upon him; this soon wakened the Lion, who placed his huge paw upon him, and opened his big jaws to swallow him. “Pardon, O King,” cried the little Mouse: “forgive me this time, I […]

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Trending PR, is this the way of the future or just a guise?

I got to thinking about an Email exchange that I had last week, and couldn’t help but ask myself if this was trending PR or not. I’m going to just share the exchange and you be the judge. INCOMING EMAIL: Editor Deadline: Need Holiday Recipes Hi Jo, My name is Bob and I’m with Family […]