Tweet How PR works social media has amplified the process, as we all now know [Photo: Wilfred Wong] Nothing new in the title, “Social media is a very effective marketing tool.” However… sitting on both sides of the fence of being a PR pro and a published writer, I’m impressed with other PR people and […]
Tweet Wine scores: This was one of my very first stories on my wine blog… It was written on February 5, 2006. And, it was a very daring move for the time, because I knew it could enrage a few people. I wrote it, because I was so frustrated with salespeople who wanted to just […]
Tweet PUBLIC SERVICE ANNOUNCEMENT: Petite Sirah can only be spelled with an “i,” for those who are beginning to produce a Petite Sirah. I can’t believe it… There are those who still insist on spelling Petite Sirah with a “y.” And, they hold a certain pride in their hearts in the process. pride [prahyd] Show […]
Tweet [This image is of Michael-David Winery's tasting room. It exemplifies what I've been saying since the beginning of my wine career... A tasting room is a farm store. If we think of wineries as an agriculture stop along the way, we have a deeper understanding of the entire wine process. Since I'm mentioning Michael-David […]
Tweet On April 23, Jose and I headed to a unique tasting event in Lodi for Petite Sirah growers. The Petites were all from the 2013 vintage and were unadulterated, unblended, single vineyard Petite Sirahs that have been stored in neutral oak barrels. I brought my electric tooth brush, and needed it. I love Lodi. […]
So, dear Volunteers, imagine if we advocacy groups didn’t have you for our wine events. Simple math suggests that this advocacy group, for instance, would have to either close down, or find a volunteer to run the group.
Tweet [I purchased this image. I didn't take this one.] Yeah, I know, I’m a month early, but that’s the reality in Sonoma County. And today, regardless of this being a very dry winter, I’m thanking the gods that the next few days won’t have rain. I’m only two days away from putting on an […]
Dark & Delicious Petite Sirah® … This coming Friday evening (February 21, 2014) is the Eighth Annual Dark & Delicious event, put on by PS I Love You… a labor of love for all included within this story. (The name says it all, really, doesn’t it?)
The back end of a blog is a pretty interesting place to be. Being on the front end of one, you get to read what people find interesting and relevant (enough to write about it). We edited it several times and then we published…. But, we’re always on the back end.