Archive for the Tag 'Paul Mabray'

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Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers

Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers I’ve been very enamored with VinTank, the wine industry’s think tank, since their very beginnings. I really appreciate innovation in any profession, including the wine business. I find that it seems to move much too slowly. There are those – the farmers most especially […]

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Steve Heimoff and Paul Mabray in the same room, and we all got out alive

THE PLACE: UC Davis Extension Program THE PROGRAM: PR and Social Media for Small Wineries THE CHARACTERS: Rusty Eddy (Program’s Educator/Director), Paul Mabray (Social Media), Steve Heimoff (Traditional Media), Jose Diaz (Media Marketing), and me for PR THE SCENE: The room was still… You could have heard a pin drop… I had delivered Unique perspective as […]

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Lisa Mattson Receives the 2012 Diaz Communications Innovator of the Year Award

Each year, since 2009, Jose and I not only watch who’s a leading innovator, but we also feel, as seasoned veterans, it behooves us to call attention to someone within the wine industry who demonstrates serious innovative leadership. In 2009, 2010, and 2011, it was pretty easy to see innovation leaders… those who were creating […]

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Marketing in the wine business, the mainstream adoptive curve… Take this one to the board room with you

Once I understood this one, my marketing efforts became a lot easier… The wine business was founded by farmers. This group of people are basically scientists. They use the left (logical and repetitive based on history) side of their brains. “Prove it and I’ll use it,” is their axiom. Now, imagine someone who comes along […]

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Who are those Top 10 Most Important Wine Bloggers in the US, Paul Mabray Inspired? + Mike Dunne

Well, wasn’t yesterday fun? I saw it coming, but not completely. Here’s my look at the 10 Most Important Wine Bloggers in the US today, by category and not in any specific order: Charming ~ Alana Gentry ~ Girl With a Glass Endearing ~ Megan Kinney ~ Wannabe Wino Studious ~ Gwendolyn Alley ~ Wine […]

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The 10 Most Important Wine Bloggers in the US, Paul Mabray Inspired

The most important thing to remember with any list is that it’s subjective to the author, and it’s limited by that person’s experiences. I’ve heard a lot of scuttlebutt about Paul Mabray’s 9 Most Important Wine Bloggers in the US list since it was published; and it’s a good list, based on his experiences and […]

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Paul Mabray on the greatest inhibitor of success for wine online and VinTank solutions

When I wrote Finding Myself in The Right Lane, About Two Years Later As I Look Back ~ Not Much Has Changed, I wrote it just before leaving for Puerto Rico for nine days. In Puerto Rico, I’m definitely on island time – my favorite time of all. While I was checking my Emails each […]

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Once I got to this one, I got this one

The wine business was founded by farmers. This group of people are basically scientists. They use the left (logical and repetitive based on history) side of their brains. “Prove it and I’ll use it,” is their axiom. Now, imagine someone who comes along who is right brained (intuitive and creative), and that person wants to […]

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Cruvee’s done it again, and wins the 2010 Diaz Communications Innovator of the Year Award

The 2009 Diaz Communications Innovator of the Year Award went to Paul Mabray of VinTank, for revolutionizing the way wine purchases can be made; i.e., over the Internet. Remember the days of faxing in orders? Now, Cruvee has just upped the ante with its Application for sales within the realm of social media, by launching […]

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Paul Mabray, Wine Innovator of the Year from Diaz Communications

What started out as something whimsical turned into a much deeper story for me. Recognition begins with a first step up the ladder, leading to a point when one’s on a pinnacle, and his or her star is finally brilliantly shining. It’s a journey, not a process. I recently met Paul Mabray in his VinTank […]