Archive for the Tag 'Marketing'

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Social media marketing requests are stepping up their game

I’ve been big on posting the latest pitches from those wanting to get inside wine bloggers’ sites with their own plants. Let this one go down historically as the “best yet” for a social media marketing requests… Perhaps “the best ever,” even. They are noticeably evolving in a more sophisticated pitch. Am I tempted? No… […]

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Boutique ~ Who’s with me on this one

Every time I hear the word “boutique, you might as well be dragging your fingers down a blackboard in my world. When I entered my freshman English class in high school, Miss Samways immediately said to us, “Don’t ever use the word ‘nice’ in anything you write in this class. I have one idiosyncrasy, and […]

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The difference between marketing and PR

Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the wine business

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Segueing one industry quickly into another is today’s marketing concept

Segueing one industry quickly into another is today’s marketing concept; and those who embrace it will be the winners. For instance, Sex and the Wine Country is far from Sex and the City; but it’s how life and this blog post have evolved, as of right now this very minute… Recently I got some SexyPop […]

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Would you cannibalize a number one position that you’ve achieved?

A good marketing question: “Would you cannibalize a number one position that you’ve achieved, when you try to introduce another new concept?” I’ve been seeing this happen lately in the wine business, and it got me to thinking… Becoming number one is a feat unto itself. It takes decades upon decades to establish this triumph, […]

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Content Marketing for wine blogs just upped the ante

I’ve specifically written a blog post called, “Content Marketers: If you’ve *really* been reading my blog, then you know it’s my personal wine journal.” [Definition of content marketing: Wiki ~ “Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.”] Now, when I’m […]

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Confessions of a wine publicist, social media junkie

My wine blog has allowed for me to get my “stuff” out there. That’s what writers do, get the stuff from inside of themselves into the outside by communicating. And, now this blog is six years old. As I sit here eating a spring salad that Mother Nature and I’ve just grown, and thinking about […]

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The Increasing Importance of Writing An *Only* One-Page Press Release ~ or ~ Don’t have to scroll down too far

Today, more than ever, the writing of a one-page press release is critical, in order to get a wine writer’s attention. Why? Writers are getting more mail than ever, and it’s mostly electronic. Who has time to read a new version of War & Peace? A press release is only intended to get a writer’s […]

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Advertising makes the world go round, and writers are in the food chain

I just came across my friend Steve Heimoff‘s blog entitled, “The [increasingly] dark side of social media.” It’s really fun to watch Steve try to wrap his mind around social media, because truthfully… Steve is one of the few people in the world who is a true journalist; that’s to say, he doesn’t understand the […]

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Social Media Has Created “Social PR” ~ or ~ How to succeed in today’s cluttered world of “incoming” wine press releases

I just found an excellent marketer, in the midst of the myriad of  messages that come my way, including on weekends, while I’m also working at my computer… This is now happening on a daily basis, and it’s been happening long enough now to state it as a trend, rather than a flash in the […]