Archive for the Tag 'Juicy Tales by Jo Diaz'

0

Top 10 Reasons I Blog

Tweet I don’t write this blog for other bloggers. I know they’re not my audience; although, for many, that’s their joie de vivre and that’s just fine. There’s a camaraderie among wine bloggers, and once a year they gather to enjoy each other’s company. Sometimes I wish I could join them; but, the reality is […]

0

I love blogging on Saturdays

Tweet I love wine blogging on Saturdays. Writing isn’t frantic, because the phone’s not ringing. The home office is quiet… period; except when the doorbell rings. But, I know it’s my mailman Paul with a package of something I’ve ordered, and that’s great. Thinking outside of my boxed self is enjoyable. The rants don’t come […]

4

A Wine Editor and a White Feather ~ Why Being Perfect Isn’t All It’s Cracked Up to Be

Tweet A Wine Editor and a White Feather… I just read on Facebook: That moment you realize an email you sent, which declared your credentials as an editor, contains a typo. This kind of realization always brings me back to my Happy Daze, and how I learned to ease up on myself and – more […]

0

Birdie Ballet ~ Alfred Hitchcock’s Inspiration?

Tweet After seeing Birdie Ballet, I’m betting that Alfred Hitchcock got his inspiration from this phenomenon… Especially since it’s stages in Sonoma County… at Bodega Bay. This is where, I too, saw my first Birdie Ballet. Now that it’s autumn again, I can’t even begin to tell you how long I’ve waited to write about […]

0

Playing around in wine country ~ ZinZig™

Tweet ZinZig™ arrived at my door step the other day; it’s the new wine drinking game from True Fabrications. This wine drinking game, unlike others that we’ve all played ~ like taking a sip of wine every time the word “Pecker” comes up in the movie “Pecker” ~ this game has a real educational function […]

2

Viticulture 101: Wine grapes are asexual ~ and Slide Ridge

Tweet Now that I’ve got your attention: yes, it’s true that wine grapes are asexual… Thankfully bees have plenty of other plants to pollinate, even if they don’t have to pollinate wine grapes. WineMaker Magazine: Most cultivated grapes have “perfect flowers,” with a normal ovary and pistil and fully developed, upright anthers. (In other words, […]

5

Amphoras Role in the History of Winemaking

Tweet As I’ve earlier written, To Understand Portuguese Wines, One Must First Understand the People. This continues to be my mantra today, to which I would add the word “history” to what must also be understood. I can now say this, most especially after having spent 10 days in Portugal last fall with Delfim Costa […]

4

Press Release: *Only* One-Page is still very important

Tweet Today, more than ever, the writing of a one-page press release is critical, in order to get a wine writer’s attention. Why? Writers are getting more mail than ever, and it’s mostly electronic. Who has time to read a new version of War & Peace? A press release is only intended to get a […]

2

Portuguese historical adventures have created an abundant food and wine legacy

Tweet During the past 3,000 years, Portugal experienced an ebb and flow of different civilizations invading their country. From Iberian to Tartessian, Celtic, Phoenician and Carthaginian, Greek, Roman, Germanic, Arabic, Jewish, and the Moors, all of these aggressors left interesting imprints on this small, Mediterranean country. It is important to note that in 868 A.D., […]

3

What’s the Difference between Wine Marketing and Wine PR?

Tweet Years ago, I used to wonder a lot about the difference between PR and marketing. This area of expertise wasn’t part of my first post-secondary learnings, so I was pretty perplexed. Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in […]