Sorry, Peter, that I’ve called you “wacky.” I mean it the best possible way. When I’m dead and gone, I hope people refer to me as having been “wacky.”
Having our own wine PR and marketing company has brought visibility to who Jose and I are; but, it’s having my wine blog and being on Facebook that has stretched and magnetized who I am as a brand.
Tweet [Image borrowed from the San Francisco Chronicle Website. Image by Lea Suzuki.] A great idea turned into a reality ~ Wilfred’s Weekend Wines It all began with a conversation started last past Saturday, from an epiphany that I had while reading my Facebook page. There was Wilfred Wong posting wines that he had tasted […]
Tweet PR 101, let’s talk the basics… This blog has me jumping though some interesting hoops. I get asked all kinds of questions, and I do my best to answer them, because I also learn something in the process, too. Hi Jo, my boyfriend is a wine lover and blogger and has mentioned to me […]
Tweet When asked about what makes for a great brand’s name, this story immediately comes to comes to mind, filed in the most creative department… A vineyard is a Hard Row To Hoe, and no one knows that better than Don and Judy Phelps of Manson, Washington. So much so, in fact that that’s what […]
Tweet Ah… Winemakers Being a champion of the underdog has always been a calling. It stems from being one myself, and it was Life Lesson # 2. Life Lesson # 1 comes at the age of two, when we don’t get our own way. We can either get over it and learn that that behavior […]
Tweet Wine sales reps, want to simplify? If you’re a wine wholesale dinosaur, you can move on. I have nothing here for you… Only those who love to innovate… you know, those early adopters… are the ones who will want to read any further; because you’re open to great new ideas and how to streamline […]
I get asked everything, as this Email shows. If I’m asked, I’ll find an answer… somehow.
Tweet Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers I’ve been very enamored with VinTank, the wine industry’s think tank, since their very beginnings. I really appreciate innovation in any profession, including the wine business. I find that it seems to move much too slowly. There are those – the farmers most […]
Tweet After yet another email from a client, who is being shadowed by what I could only call a “younger brother” imitating his every move, I had to calm him down; “Imitation is the highest form of flattery and the lowest form of creativity,” I said. The Art of War… What can anyone do, when […]