Archive for the Tag 'Facebook'

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Social media is a very effective marketing tool + Lodi + Oak Farm Vineyards

Tweet How PR works social media has amplified the process, as we all now know [Photo: Ken Payton] Nothing new in the title, “Social media is a very effective marketing tool.” However… sitting on both sides of the fence of being a PR pro and a published writer, I’m impressed with other PR people and […]

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Going down in history as a Variety versus Varietal old fart

Tweet Yup… I’m going down in history as a Variety versus Varietal old fart, and I don’t care. I first wrote about his on May 11, 2007. Then, I brought it up again on March 11, 2011. My most recent post for this one was on July 3, 2012. Now, it’s July 2014, and it’s […]

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Old Mission & Leelanau Winery Passport + Radio station success story

Tweet Once upon a time… There are many “once upon a times” for me. I remember when I first began Diaz Communications, Page Poulos reached out to me. At the time, she owned Paige Poulos Communications, Inc.. She congratulated me on taking that independent step. And she warned me, “Always be looking” [for new clients]. […]

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Top 10 Reasons I Blog

Tweet I don’t write this blog for other bloggers. I know they’re not my audience; although, for many, that’s their joie de vivre and that’s just fine. There’s a camaraderie among wine bloggers, and once a year they gather to enjoy each other’s company. Sometimes I wish I could join them; but, the reality is […]

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Spitting ~ I’m From the School of Jackson Pollack Versus Pablo Picasso

Tweet When a copy of Vineyard & Winery Management arrived, editor Tina Caputo wrote on Facebook that it was her favorite cover ever. I can see why. Chad Johnson (left) and Cory Braunel (right) of Walla Walla’s Dusted Valley Vintners are having a good spit. Kevin Masterman took the shot… straight into the wind. As I […]

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When a wine blog is a personal journal

If you’re reading this blog, please note, it’s my personal journal about being in the wine business…

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The real wine scandal in the hit TV show “Scandal”

Okay, I have a love/hate relationship with the show “Scandal.” The intrigue, I love. The fast talking is like a bad Seinfeld episode…

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Wacky Peter Nowack, a wine professional with a razor sharp edge

Sorry, Peter, that I’ve called you “wacky.” I mean it the best possible way. When I’m dead and gone, I hope people refer to me as having been “wacky.”

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The Pros and Cons of Social Media

Having our own wine PR and marketing company has brought visibility to who Jose and I are; but, it’s having my wine blog and being on Facebook that has stretched and magnetized who I am as a brand.

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Wilfred Wong joins Wine-Blog with his Friday ” Wilfred’s Weekend Wines”

Tweet [Image borrowed from the San Francisco Chronicle Website. Image by Lea Suzuki.] A great idea turned into a reality ~ Wilfred’s Weekend Wines It all began with a conversation started last past Saturday, from an epiphany that I had while reading my Facebook page. There was Wilfred Wong posting wines that he had tasted […]