Archive for the Tag 'Facebook'

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Social media marketing requests are stepping up their game

I’ve been big on posting the latest pitches from those wanting to get inside wine bloggers’ sites with their own plants. Let this one go down historically as the “best yet” for a social media marketing requests… Perhaps “the best ever,” even. They are noticeably evolving in a more sophisticated pitch. Am I tempted? No… […]

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Number 7 reason why consumers might want to pay top dollar for wine

Sean Piper, of Napa Vintage Wines, just posted the following on his Facebook page: “Dear Wine Consumers: You don’t have to pay top dollar for wine, but there are reasons you might want to.” Of course – it got my creative juices flowing about what would be number 7. Doesn’t something provocative do this to […]

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Americans reacting to the lawsuit regarding high levels of arsenic in wine

Regarding the story that CBS reported on last week, regarding high levels of arsenic: Very high levels of arsenic” in top-selling wines With a title about high levels of arsenic, it’s enough to scare anyone… And, sustainable, organic, and biodynamic wines are looking better all of the time… unless you know the producer and its […]

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Social media is a very effective marketing tool + Lodi + Oak Farm Vineyards

How PR works social media has amplified the process, as we all now know [Photo: Wilfred Wong] Nothing new in the title, “Social media is a very effective marketing tool.” However… sitting on both sides of the fence of being a PR pro and a published writer, I’m impressed with other PR people and their […]

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Going down in history as a Variety versus Varietal old fart

Yup… I’m going down in history as a Variety versus Varietal old fart, and I don’t care. I first wrote about his on May 11, 2007. Then, I brought it up again on March 11, 2011. My most recent post for this one was on July 3, 2012. Now, it’s July 2014, and it’s circled […]

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Old Mission & Leelanau Winery Passport + Radio station success story

Once upon a time… There are many “once upon a times” for me. I remember when I first began Diaz Communications, Page Poulos reached out to me. At the time, she owned Paige Poulos Communications, Inc.. She congratulated me on taking that independent step. And she warned me, “Always be looking” [for new clients]. Then, […]

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Top 10 Reasons I Blog

I don’t write this blog for other bloggers. I know they’re not my audience; although, for many, that’s their joie de vivre and that’s just fine. There’s a camaraderie among wine bloggers, and once a year they gather to enjoy each other’s company. Sometimes I wish I could join them; but, the reality is that […]

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Spitting ~ I’m From the School of Jackson Pollack Versus Pablo Picasso

When a copy of Vineyard & Winery Management arrived, editor Tina Caputo wrote on Facebook that it was her favorite cover ever. I can see why. Chad Johnson (left) and Cory Braunel (right) of Walla Walla’s Dusted Valley Vintners are having a good spit. Kevin Masterman took the shot… straight into the wind. As I looked […]

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When a wine blog is a personal journal

If you’re reading this blog, please note, it’s my personal journal about being in the wine business…

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The real wine scandal in the hit TV show “Scandal”

Okay, I have a love/hate relationship with the show “Scandal.” The intrigue, I love. The fast talking is like a bad Seinfeld episode…