Archive for the Tag 'Everett Rogers'

10

Once I got to this one, I got this one

The wine business was founded by farmers. This group of people are basically scientists. They use the left (logical and repetitive based on history) side of their brains. “Prove it and I’ll use it,” is their axiom. Now, imagine someone who comes along who is right brained (intuitive and creative), and that person wants to […]