Tweet [I purchased this image. I didn't take this one.] Yeah, I know, I’m a month early, but that’s the reality in Sonoma County. And today, regardless of this being a very dry winter, I’m thanking the gods that the next few days won’t have rain. I’m only two days away from putting on an […]
Sorry, Peter, that I’ve called you “wacky.” I mean it the best possible way. When I’m dead and gone, I hope people refer to me as having been “wacky.”
There’s a person inside of me that’s very much like HoseMaster of Wine Ron Washam… We’ve both been in the business for a long time, we’ve paid our dues, and neither of us take any prisoners when it comes to faux anything.
The back end of a blog is a pretty interesting place to be. Being on the front end of one, you get to read what people find interesting and relevant (enough to write about it). We edited it several times and then we published…. But, we’re always on the back end.
Tweet Thanks, Wine Enthusiast Magazine for making shipping wine in the US no longer a nightmare for understanding. This info graphic changes that constant and complicated moving target, with the easiest way to figure this out EVER. Jose and I have helped so many clients as Diaz Communications, when they make those Direct-to-Consumer decisions. I’ve learned […]
Tweet Wine sales reps, want to simplify? If you’re a wine wholesale dinosaur, you can move on. I have nothing here for you… Only those who love to innovate… you know, those early adopters… are the ones who will want to read any further; because you’re open to great new ideas and how to streamline […]
Tweet Segueing one industry quickly into another is today’s marketing concept; and those who embrace it will be the winners. For instance, Sex and the Wine Country is far from Sex and the City; but it’s how life and this blog post have evolved, as of right now this very minute… Recently I got some […]
The Hosemaster of Wine® comes clean, when it’s all said and done, and he’s just a great guy who’s very good at satire.
Tweet Dear Jo ~ A question of when communications go bad… The communication to me: Dear Jo, I hope you don’t mind me getting in touch like this but I wanted to ask a couple of questions regarding wine PR and marketing communications in the US. I’m trying to put together a panel talk for […]
Tweet American Winery Guide ~ Watching its evolution is a great exercise in how we get from here to there… “Here” being, create the site; and “there” being the creation of an opportunity to the monetizing of it. Originally set up to connect wine tourists with great wineries across the U.S., wine tourists now rely […]