Archive for the Tag 'Diaz Communcations'

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The real truth behind the story of the Jackson Family Wines

The Jackson Family Wines is a huge umbrella. When we think of the name Jackson, it’s mostly associated with their most popular and launch brand, which is Kendall-Jackson. This name is only a microcosm within their real macrocosmic selves. The real truth behind their struggle, in my personal experiences, was something that I just encountered […]

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Organic Wines from importer Véronique Raskin

From yesterday’s post: Today’s organic wine options are superlative: The Organic Wine Company Organic Wines from importer Véronique Raskin As we tasted through the wines that Véronique Raskin presented to Sue Straight for Sue Straight (Wine Wench), Mindy Joyce (Sugar Fly Marketing),  Jose and I to taste, the first wine instantly reminded me Sarah Jessica […]

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The difference between marketing and PR

Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the wine business

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Taking a spin to Paso Robles and Santa Barbara County from Wilfred Wong

Wilfred Wong, a respected wine judge and BevMo!‘s Cellar Master, is a highly regarded colleague. His opinions matter a great deal. Please enjoy! Winery images have been borrowed from the respective wineries’ Web sites; for emphasis and their promotional use, only. Wilfred’s image comes from his BevMo! wine blog page. If you’d like to review […]

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Wacky Peter Nowack, a wine professional with a razor sharp edge

Sorry, Peter, that I’ve called you “wacky.” I mean it the best possible way. When I’m dead and gone, I hope people refer to me as having been “wacky.”

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Three San Francisco Chronicle Wine Competition wine picks from Wilfred Wong

Wilfred Wong is the popular and affable Cellar Master at BevMo! His palate is highly regarded; his opinions matter a great deal. Please enjoy. Winery images have been borrowed from the respective wineries’ Web sites; for emphasis and their promotional use, only. Wilfred’s image comes from his BevMo! wine blog page. If you’d like to […]

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The Pros and Cons of Social Media

Having our own wine PR and marketing company has brought visibility to who Jose and I are; but, it’s having my wine blog and being on Facebook that has stretched and magnetized who I am as a brand.

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Wine Market Council Announces 2014 Consumer Research Conferences

The Wine Market Council Announces its 2014 Consumer Research Conferences. This  is something that I am going to attend. It’s time to check in and get informed. How about you? This year’s event is critical for us all to attend. As I continue to work with wine producers, and help them with their marketing decisions, […]

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The Sweet Spot of Petite ~ Petite Sirah Port

The Sweet Spot of Petite ~ Petite Sirah Port… Dark, Delicious, and Decadent… In late 1979, the first Petite Sirah Port was produced in Napa Valley. The increase of producing a Petite Port is on the rise, as evidenced by the members of PS I Love You, when queried, “Who among you produces a Port?” […]

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The Kids I Love Are Now Teaching Me the Games ~ VinTank

I just love it. When my kids were growing up, I was a super mom… All three had music lessons All three had dancing lessons, with my oldest being driven about 70 miles to her ballet lessons at the Portland Ballet Dance Company Two of them had art lessons, while the third one needed transportation […]