Archive for the Tag 'Blog'


February – the sweetheart month, and some of its women wine blogging sweethearts

February is the month (astrologically) of altruistic love… Aquarius rules. Valentine’s Day is the height of it all, and a heart is the totem. In this month of altruistic love, I’m going to be sharing a few profiles of female wine bloggers, whose passion is wine; and, sharing (via blogging) their own personal experiences, in one […]


In Wine PR, what went around has come back around

Two very thoughtful pieces, one written by wine blogger Tom Wark and another one by Steve Heimoff, are telling the story I’ve also been watching unfold, as clients continue to narrow their wine samples releases down to those wine writers who remain in power. Unfortunately, there’s a hierarchy of who will and does have influence […]


How to monetize your wine blog – seriously

This has been a wine bloggers question since wine blogging began. It’s a topic of conversation both in seminars and outside of them at the annual Wine Blogger Conferences. No one has yet to figure it out, but I now have, after much thought. I have no such fantasies, by the way, because my wine […]


When a wine blog is a personal journal

If you’re reading this blog, please note, it’s my personal journal about being in the wine business…


Nomination Period for the 2013 Wine Blog Awards Now Open

Last year, as a member of a female wine writers and bloggers group, when the Wine Blog Awards’ nomination process was opened, I heard some rumblings about how women just weren’t getting a voice in the nomination process.  I’m one of those people who tends to “worry about the things I can change,” so I […]


Content Marketers: If you’ve *really* been reading my blog …

Content Marketers: If you’ve *really* been reading my blog, then you know it’s my personal wine journal [Definition of content marketing: Wiki ~ “Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.”] I have to go on record with this one. Many […]


Paris Hilton + Clinton Stark = This Blog

So, there I was, looking at the back end of this wine blog (something I do everyday, to analyze what’s going on behind the scenes)… It’s like stepping behind the Wizard of Oz’s curtain… And I saw this link: Clinton Stark of Stark Insider, evaluated wine blogs in 2009, so I see when someone […]


Degeneration of the wine blogosphere ~ weeding out the riff raff ~ a parable

Wine, the civilizing beverage…. I just read a story, written my friend Steve Heimoff. It’s entitled, When wine writers lose it. It’s a brilliant title, because it’s a double entendre. It had me running to my own blog site to make sure I’ve not exchanged links with the person he’s written about. Thankfully we haven’t, […]


Spelling it all out succinctly: Vinography’s Alder Yarrow

Happy birthday to Vinography… It’s been nine years of wine blogging for Alder Yarrow, and a few good tricks and habits have been developed over the last nine years. That’s obvious to me from my deck chair. It’s 20 years later, from the time when I segued from FM radio PR to wine PR. In […]


Thirty Years of PR and writing: Top 10 things I’ve learned as a PR agent who’s also crossed over to being a wine blogger

I just realized I’ve been doing PR for 30 years, having started in February 1982. This coming December, I will also have been blogging for the last seven years. I’m in a bit of a precarious position, being on both sides of the bridge; and have been, since I started blogging in 2005. It also […]