Archive for the Tag 'American wine'

0

Wine Market Council Announces 2014 Consumer Research Conferences

Tweet The Wine Market Council Announces its 2014 Consumer Research Conferences. This  is something that I am going to attend. It’s time to check in and get informed. How about you? This year’s event is critical for us all to attend. As I continue to work with wine producers, and help them with their marketing […]

8

Wine Marketing Online ~ How to use the newest tools of marketing to boost profits and build brands

Tweet Wine Marketing Online ~ How to use the newest tools of marketing to boost profits and build brands is a powerful new book by Bruce McGechan, published by Wine Appreciation Guild. Bruce McGechan has consulted wine businesses large and small, from one edge of the world to the other. He is the founder and […]

13

Vinous sisterhood of sensibilities ~ An inside view of how wine women think and write about wine and more

Tweet When in high school, I wasn’t one of the sorority girls. I roamed the hallways of Lewiston High School during lunch time to drop into any number of groups, listen to what they were saying, voice an opinion. and then move on. I wasn’t a joiner back then. Women were discussing women’s issues, I […]

0

Wine Market Council 2013 Conference ~ January 18 (CA), and January 29 (NYC), 2013

Tweet FROM A PRESS RELEASE: The Wine Market Council is going to be hosting two consumer research conferences each year, that highlight wine trends and their annual research results. The conferences uncover the latest behaviors and attitudes among U.S. wine consumers, allowing attendees to better understand their target markets. The 2013 conferences will be held […]

0

Ninth Annual Petite Sirah Symposium being held at Concannon Vineyard

Tweet Sponsored by Concannon Vineyard, Livermore, California Tuesday, July 26, 2011, 8:30 a.m. The best and brightest talent in California is again gathering to discuss Petite Sirah grape growing, wine making, and marketing issues. Petite growers and producers continue to discuss this passion among themselves, making Petite Sirah a stealth variety of consequence. Since PS […]

2

The Monoploy Game Needs to Create a New Version Using Wine Companies

Tweet The back side of the wine business completely reminds me of one of my favorite childhood games, Monopoly, because this is all it seems to me as an outside observer. Every time I read a headline like this one from Wine Business: “Report: Brown-Forman to sell wine business ~ And the lead into that […]

3

Generational Shifting ~ It Just Takes Time and Innovative Talent

Tweet There’s no getting around how one generation takes control of the reins, but it doesn’t happen as quickly as the younger generation wants it to happen. I was just reminded of this with a wine brand proprietor; but, before you read what went down, here are a few life’s observations that give credence to […]

12

What’s a Non Profit Wine Group to Do? Thoughts From an Executive Director

Tweet Weekly Holidaze Drawing: Just leave a comment on any wine-blog entry this month, to win gifts this December: As I read a wine writer’s newsletter with a story from a guest commentator, it really got me thinking… It was a story about how many wine groups there are, and it came from an outsider… […]

8

Why Are Americans Fascinated with Import Wines?

Tweet There’s a very simple answer to this, and it took sitting with Delfim Costa of Enoforum Wines to have it explained to me. In other places around the world, the cost of labor and goods isn’t anywhere near what it is in the US. As a result, great wines of regionality and careful crafting […]

0

Bocce at Beringer ~ Brought to you by Appellation America, July 25, 2009

Tweet Beringer Vineyards embodies the timeless appeal of Napa Valley, and has been a Napa benchmark producer since its establishment in 1876. Now, in its third century of crafting classic wines from Napa’s finest appellations and vineyards, Beringer is guided by the inspired partnership of celebrated Winemaster Emeritus Ed Sbragia and Winemaker Laurie Hook. Together, […]