Archive for the Tag 'Advertising and Marketing'

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The difference between marketing and PR

Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the wine business

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Wine Veteran Michael Kinney Reinvents Himself in another useful way

The wine business is a very interesting one. First of all, there are a ton of us working in this business, because how many wineries are there in the world? At least 12 to 15,000, and growing every day? Now, magnify that with all the positions which someone can fill. Then add to that all […]

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What’s the Difference between Marketing and PR?

Years ago, I used to wonder a lot about the difference between PR and marketing. This area of expertise wasn’t part of my first post-secondary learnings, so I was pretty perplexed. Sales, marketing, and PR all seemed to be the same thing, because they all fell (and still do) under the same umbrella in the […]

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Alternative Wine Marketing is Now Edging Toward Becoming Traditional

Welcome to what I’m now referring to as the “electronics communications revolution.” Just two years ago, this wasn’t a thought in my head on any given day. Last year, it began to creep in as something possible. Today, it’s happening in nanoseconds. Just as the industrial revolution was a tumultuous upheaval that our forefathers had […]

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What is PR and How to Best Leverage It

There are so many articles written about how to hire a PR firm, but it’s nearly impossible to find anything that goes the other way; namely, how to best leverage a PR firm once it’s been hired. Defined: Public relations (PR) is the practice of managing the flow of information between an organization and its […]