Archive for the ‘Wine’ Category

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The Bubbles of Summer all year long

Randy Arnold of Barefoot Cellars… He’s one of those people who you work with for a few months, and then he impacts your life forever. [This image of Randy Arnold is borrowed from the Website of Barefoot Wines.] Randy Celebrating 25 Years With Barefoot Cellars With Barefoot, Randy Arnold’s been there since the beginning. In […]

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Aren’t I great?

It’s really difficult to promote oneself, which is why PR and marketing companies are chosen to do that task for others. No one can say, “Aren’t I great?” without losing credibility. Find a cheerleader, and your story will reach new heights; brag about yourself and you’re cooked. My greatest experience in self promotion In the […]

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Vit 101 ~ 9 ~ Veraison

WARNING: If you’re in the wine business, this is only VIT 101. This blog story has been created for people just learning about vineyards. Please judge accordingly. Vit 101 ~ 9 ~ Veraison VIT 101: On June 20, our cluster had absolutely no red pigment coming  into the grapes. Slowly, but surely, the color is […]

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Who Are The Philanthropic Leaders in The Wine Business Fostering Education

Being on the team who worked toward a press release for one of my own clients (The Rubin Family of Wines), with Sonoma State University’s Wine Spectator Learning Center, I was made very aware of who are the philanthropic leaders in the wine business. It came with a few, surprises. Nice ones, to be sure… […]

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Social media marketing requests are stepping up their game

I’ve been big on posting the latest pitches from those wanting to get inside wine bloggers’ sites with their own plants. Let this one go down historically as the “best yet” for a social media marketing requests… Perhaps “the best ever,” even. They are noticeably evolving in a more sophisticated pitch. Am I tempted? No… […]

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The Paradigm Shift in Wine Writing

One of my clients asked Jose and me, “What are your thoughts about this article.” It was called, “Understanding the Paradigm Shift in Wine Writing.” It’s on the Sober Advice From Two Wine Publicists Website. The lead paragraph: It seems like the traditional, legacy media is dropping its coverage of wine at a pretty swift […]

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How to monetize your wine blog – seriously

This has been a wine bloggers question since wine blogging began. It’s a topic of conversation both in seminars and outside of them at the annual Wine Blogger Conferences. No one has yet to figure it out, but I now have, after much thought. I have no such fantasies, by the way, because my wine […]

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More brewhaha from Andy Bluehaha

No offense, Andy. More Brewhaha and More Bluehaha rhyme. You know how story titles go, to capture people into a story. You have my utmost respect. The Tasting Panel Magazine with Meridith May (publisher, editor) has been a true champion of Petite Sirah in the past. Today (yesterday as you read this), it was brought […]

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Trauma Drama and Obama

Trauma Drama – “PS I Love You has done nothing to educate consumers,” he wrote, when asked to provide content for a Petite Sirah story about to be written. I was aghast. This is someone who’s closely watched PS I Love You for the last 14 years, and someone who has make some promises, but […]

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Around the Wine World in Eight Days – New Zealand continued

Around the Wine World in Eight Days – New Zealand continued   Turkey – Tuesday Chile – Wednesday Argentina – Thursday France – Friday And we’re taking off the weekend, sightseeing in France Spain – Monday Germany – Tuesday Australia – Wednesday New Zealand – Thursday — and today’s continuation into Friday.   Today is […]