Archive for the ‘Wine’ Category

0

The ego versus the reality

Tweet Ego Just another day in the life of a wine publicist… The US Trade & Commerce Research Institute Yay… we’ve won an award for excellence in market from the The US Trade & Commerce Research Institute (USTCRI)… “a leading authority on researching, evaluating and recognizing companies across a wide spectrum of industries that meet […]

8

Social media is a very effective marketing tool + Lodi + Oak Farm Vineyards

Tweet How PR works social media has amplified the process, as we all now know [Photo: Wilfred Wong] Nothing new in the title, “Social media is a very effective marketing tool.” However… sitting on both sides of the fence of being a PR pro and a published writer, I’m impressed with other PR people and […]

22

Going down in history as a Variety versus Varietal old fart

Tweet Yup… I’m going down in history as a Variety versus Varietal old fart, and I don’t care. I first wrote about his on May 11, 2007. Then, I brought it up again on March 11, 2011. My most recent post for this one was on July 3, 2012. Now, it’s July 2014, and it’s […]

1

Grasshopper, I’m concerned about the us versus them mentality

Tweet I wrote this story on July 20, and scheduled it for today. I have to write ahead, because my day job is writing for other people, and I don’t have the luxury of time each morning to write 1,500 words, as this blog post is. This takes about three to do… I’d have to […]

2

Cork … It’s what’s for dinner

Did you know even that it’s an oak tree that has this bark? From the mighty oak, comes the cork, besides the nuts.

4

PRIMER FOR BLOGGERS: Winery flow chart for story lines

Tweet So many people are blogging about wine today: from pros, to connoisseurs, to hobbyists… Pros, it’s another platform. Connoisseurs, because it’s fun to share their thoughts, and maybe… just maybe… it will turn into later creds… like Robert Parker did for himself. Hobbyists are writing about their experience, simply because they enjoy the beverage, […]

0

Starting a legal winery? Here are things to consider

Tweet Starting a legal winery has to be a daunting task, most especially for the people who’ve never been connected to the wine industry. I know that I segued from radio into wine, and it took me at least three years before I was really on any real sure footing. I was contacted by Danielle […]

2

When the Dust turns to Silk – 2011 Rutherford Cabernets

Tweet It was a beautiful summer’s day, when we all gathered to taste the 2011 Rutherford Cabernets, at Francis Ford Coppola’s Inglenook Winery. I need to immediately segue into the late 1990s. I was sitting on a panel for the American Wine Society in Cleveland, Ohio, I believe it was. I was invited to talk […]

3

Wine scores and reviews: those who write them and those who need them

Tweet Wine scores: This was one of my very first stories on my wine blog… It was written on February 5, 2006. And, it was a very daring move for the time, because I knew it could enrage a few people. I wrote it, because I was so frustrated with salespeople who wanted to just […]

0

Living in Sonoma County, I find myself dreaming of Sea Ranch Lodge

Tweet I need a real vacation, because this wine publicist’s house is under siege with repair people. Yesterday I posted about a flood happening in our upstairs bathroom. With water fans blowing 24/7, the “loud” white noise is now really setting in. I need a couple of days at the ocean… and again, I find […]