Archive for the ‘Wine Writer’ Category

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Aren’t I great?

It’s really difficult to promote oneself, which is why PR and marketing companies are chosen to do that task for others. No one can say, “Aren’t I great?” without losing credibility. Find a cheerleader, and your story will reach new heights; brag about yourself and you’re cooked. My greatest experience in self promotion In the […]

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How to monetize your wine blog – seriously

This has been a wine bloggers question since wine blogging began. It’s a topic of conversation both in seminars and outside of them at the annual Wine Blogger Conferences. No one has yet to figure it out, but I now have, after much thought. I have no such fantasies, by the way, because my wine […]

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Interesting Assignment, Media

For those of you wine writers, who are looking for an interesting assignment, this may be right up your alley. Richard Keenan of Kick Ranch and Overland Wines is hosting a special wine media event on Thursday, July 23, in his vineyards in Rincon Valley, Santa Rosa, California. This assignment is NOT open to the […]

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New Book – Wine Trivia

Wine writer Dick Rosano has finished writing and has published another wine book. Author of other these previously released wine books: Tuscan Blood: A mystery set at a winery in Tuscany Hunting Truffles:A mystery involving the grant theft of truffles in Alba, Italy Wine Heritage: The Story of Italian-American Vintners And now, Wine Trivia: In […]

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PR gone awry, horribly so

Those who accepted the trip were told that there was no room reserved for Monday night, so after a long day tasting, they were told to make their our way home.

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Writing, the lost art

I love writing about wine, but I also just love the exercise of writing. When I was in elementary school, I learned the Palmer Method. Anyone remember that one? I found that I loved it, because it was so artistic. It was the closest, in Catholic school, that I got to any kind of art […]

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Back Label Girl is available to spin your story

Wine labels, including the back label, are portals to a winery. In the the late 60s, my friend Leon Pinkham said to me, “Album covers have the greatest art on them.” I hadn’t thought much about it before he said that to me. I had just taken it all for granted, but once Leon pointed […]

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Pardonez moi in writing

Portia (1888) by Henry Woods… Portia is the heroine in William Shakespeare’s The Merchant of Venice. This is my wine publicist’s journal. In most journals, nothing written matters to anyone but the author… but this one is public. In a public one, everything matters to everyone. Portia: The quality of mercy is not strain’d, It […]

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The Essence of Wine

First of all, I have to apologize to Alder Yarrow of Vinography, regarding his book called The Essence of Wine. When he asked if I’d read it, I was ready. Then, Dharma stood me on my head and it’s taken from September 5 until now to get back onto my feet. Life does that… All […]

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What some of today’s digital writers are being paid these days

Web 2.0 launched; it opened the flood gates to digital writers. The playing field became a time lapsed frenzy on the field, like at the end of a Super Bowl. So many writers, almost free talent, if publishers are willing to switch off history for a while. That crashed many of those traditional jobs for […]