Archive for the ‘Wine Country’ Category


Wine Etiquette ~ The 10 most important things to remember

I once wrote a story called Wine Country Casual, because people are so concerned, wanting to know the best thing to wear. We’re like that as people, aren’t we? It’s also one of my most clicked onto stories. Everyone wants to know what to wear. But, what about behavior? After we dress to fit in, […]


10 Ways to Avoid Wine Country Crowds

Not everyone loves crowds. Those who do are ultra social beings and it’s great for them. (Keep it up!) It works, because the vast majority of people love being social and in crowds. But, there are others who prefer more intimate settings, so a list of  ways to avoid wine country crowds needs its place, […]


You brought kids to wine country, now what do you do with them?

Vacationing in wine country for adults is very special. It’s magical, awe inspiring, the landscapes wow everyone, and it’s so casual. This time, though, you brought the kids and you’re now at a loss… What to do with them? Well, when in Rome, so what the Romans do, and begin by asking the locals. And, […]


Why would you not want to taste Alexander Valley?

If you enjoy wine, I can’t imagine why you would not want to taste Alexander Valley. I was just reminded of this event by Lisa Mattson of Jordan Winery, who invited me to taste the valley on the weekend of May 16 and May 17. This is the Eighteenth Annual Taste Alexander Valley in 2015. […]


Earth day at Iron Horse with Kevin Jorgeson ~ 2015

Always climbing to new heights, Joy Sterling of Iron Horse Vineyards nabs Kevin Jorgeson as a guest speaker. From Joy Sterling: I am very excited to announce that our speaker for Celebrate Earth Day in Green Valley will be Kevin Jorgeson, who free climbed the 3,000-foot Dawn Wall of El Capitan, with climbing partner Tommy […]


Social Media Faux Pas, Reminder to Keep Your Social Media Local

The Napa Valley Earthquake was very close to home. It was also quite a reminder for me how important it is to keep your business local; most especially your social media. Don’t expect someone sitting in Kentucky, for example, to understand the local geography. And, how can you even begin to measure someone’s emotional intelligence […]


What to wear in wine country… The answer is casual, unless it’s black tie

This is one of the most popular search items on my wine blog. Everyone wants to know what to wear. It reminds me of when I was in high school, and all of my friends would ask me, when we were going out, “What are you wearing tonight?” What to wear, what to wear… Calm […]


Reputation Management – PR 101

If someone has just had a very bad experience at – say – your hotel, how would you handle it? Try your utmost to make that person happy? Tell that person to “go find another hotel”? This just happened to my family members. And when I tried to call the hotel to get to the […]


Social media is a very effective marketing tool + Lodi + Oak Farm Vineyards

How PR works social media has amplified the process, as we all now know [Photo: Wilfred Wong] Nothing new in the title, “Social media is a very effective marketing tool.” However… sitting on both sides of the fence of being a PR pro and a published writer, I’m impressed with other PR people and their […]


Old Mission & Leelanau Winery Passport + Radio station success story

Once upon a time… There are many “once upon a times” for me. I remember when I first began Diaz Communications, Page Poulos reached out to me. At the time, she owned Paige Poulos Communications, Inc.. She congratulated me on taking that independent step. And she warned me, “Always be looking” [for new clients]. Then, […]