Archive for the ‘Wine Country’ Category

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Why would you not want to taste Alexander Valley?

If you enjoy wine, I can’t imagine why you would not want to taste Alexander Valley. I was just reminded of this event by Lisa Mattson of Jordan Winery, who invited me to taste the valley on the weekend of May 16 and May 17. This is the Eighteenth Annual Taste Alexander Valley in 2015. […]

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Earth day at Iron Horse with Kevin Jorgeson ~ 2015

Always climbing to new heights, Joy Sterling of Iron Horse Vineyards nabs Kevin Jorgeson as a guest speaker. From Joy Sterling: I am very excited to announce that our speaker for Celebrate Earth Day in Green Valley will be Kevin Jorgeson, who free climbed the 3,000-foot Dawn Wall of El Capitan, with climbing partner Tommy […]

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Social Media Faux Pas, Reminder to Keep Your Social Media Local

The Napa Valley Earthquake was very close to home. It was also quite a reminder for me how important it is to keep your business local; most especially your social media. Don’t expect someone sitting in Kentucky, for example, to understand the local geography. And, how can you even begin to measure someone’s emotional intelligence […]

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What to wear in wine country… The answer is casual, unless it’s black tie

This is one of the most popular search items on my wine blog. Everyone wants to know what to wear. It reminds me of when I was in high school, and all of my friends would ask me, when we were going out, “What are you wearing tonight?” What to wear, what to wear… Calm […]

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Reputation Management – PR 101

If someone has just had a very bad experience at – say – your hotel, how would you handle it? Try your utmost to make that person happy? Tell that person to “go find another hotel”? This just happened to my family members. And when I tried to call the hotel to get to the […]

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Social media is a very effective marketing tool + Lodi + Oak Farm Vineyards

How PR works social media has amplified the process, as we all now know [Photo: Wilfred Wong] Nothing new in the title, “Social media is a very effective marketing tool.” However… sitting on both sides of the fence of being a PR pro and a published writer, I’m impressed with other PR people and their […]

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Old Mission & Leelanau Winery Passport + Radio station success story

Once upon a time… There are many “once upon a times” for me. I remember when I first began Diaz Communications, Page Poulos reached out to me. At the time, she owned Paige Poulos Communications, Inc.. She congratulated me on taking that independent step. And she warned me, “Always be looking” [for new clients]. Then, […]

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Coming to wine country with kids… Safari West is your answer

make sure that your children are happy and engaged

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Children in wine country… get over it

Children in wine country? Yeah… get over it, those of you who don’t think that children should be here. I was just reminded of this, last weekend at the Bacigalupi 50th Anniversary celebration of the Judgment of Paris decision… Bacigalupi’s grapes were a portion of the Number One chosen wine from Chateau Montelena… Yeah, Sonoma […]

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The week my computer fried itself

This is the week my computer decided to fry itself. Oh, yeah… All new start… All new programs. All new computer. Whole new appreciation for when it’s going well. I also spent a lot of time in my organic garden, waiting for things to come together in my office, thanks to Jose. This is a […]