Archive for the ‘Wine Country’ Category

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Social Media Faux Pas, Reminder to Keep Your Social Media Local

Tweet The Napa Valley Earthquake was very close to home. It was also quite a reminder for me how important it is to keep your business local; most especially your social media. Don’t expect someone sitting in Kentucky, for example, to understand the local geography. And, how can you even begin to measure someone’s emotional […]

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What to wear in wine country… The answer is casual, unless it’s black tie

Tweet This is one of the most popular search items on my wine blog. Everyone wants to know what to wear. It reminds me of when I was in high school, and all of my friends would ask me, when we were going out, “What are you wearing tonight?” What to wear, what to wear… […]

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Reputation Management – PR 101

Tweet If someone has just had a very bad experience at – say – your hotel, how would you handle it? Try your utmost to make that person happy? Tell that person to “go find another hotel”? This just happened to my family members. And when I tried to call the hotel to get to […]

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Social media is a very effective marketing tool + Lodi + Oak Farm Vineyards

Tweet How PR works social media has amplified the process, as we all now know [Photo: Wilfred Wong] Nothing new in the title, “Social media is a very effective marketing tool.” However… sitting on both sides of the fence of being a PR pro and a published writer, I’m impressed with other PR people and […]

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Old Mission & Leelanau Winery Passport + Radio station success story

Tweet Once upon a time… There are many “once upon a times” for me. I remember when I first began Diaz Communications, Page Poulos reached out to me. At the time, she owned Paige Poulos Communications, Inc.. She congratulated me on taking that independent step. And she warned me, “Always be looking” [for new clients]. […]

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Coming to wine country with kids… Safari West is your answer

make sure that your children are happy and engaged

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Children in wine country… get over it

Tweet I was just reminded of this, last weekend at the Bacigalupi 50th Anniversary celebration of the Judgment of Paris decision… Bacigalupi’s grapes were a portion of the Number One chosen wine from Chateau Montelena… Yeah, Sonoma ruled and Napa got the credit. (Easier for the French to say “Napa,” n’est ce pas?) [Image of […]

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The week my computer fried itself

Tweet This is the week my computer decided to fry itself. Oh, yeah… All new start… All new programs. All new computer. Whole new appreciation for when it’s going well. I also spent a lot of time in my organic garden, waiting for things to come together in my office, thanks to Jose. This is […]

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Tres Sabores Winery offers a great marketing concept

Tweet Leave it to Julie Johnson of Tres Sabores Winery to come up with one of the best marketing concepts for turning people onto her wines. Remember drive-in movies, anyone? Yeah, it’s like that. OUTDOOR FAMILY MOVIE NIGHT at Tres Sabores A Night of Animation, Napa Valley Lore Food & Wine Celebrate the heritage of […]

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Bacigalupi Vineyards ~ 50 Years of living and loving Russian River Valley

The year 2014 is a year of celebrating landmarks in the Russian River Valley, at the venerated Bacigalupi Vineyards. Three generations, including a vibrant Helen Bacigalupi, are in concert, bringing more vigor to the new family-label wines.