Archive for the ‘Wine Business Innovation’ Category

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Tres Sabores Winery offers a great marketing concept

Tweet Leave it to Julie Johnson of Tres Sabores Winery to come up with one of the best marketing concepts for turning people onto her wines. Remember drive-in movies, anyone? Yeah, it’s like that. OUTDOOR FAMILY MOVIE NIGHT at Tres Sabores A Night of Animation, Napa Valley Lore Food & Wine Celebrate the heritage of […]

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Wine sales reps, want to simplify?

Tweet Wine sales reps, want to simplify? If you’re a wine wholesale dinosaur, you can move on. I have nothing here for you… Only those who love to innovate… you know, those early adopters… are the ones who will want to read any further; because you’re open to great new ideas and how to streamline […]

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Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers

Tweet Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers I’ve been very enamored with VinTank, the wine industry’s think tank, since their very beginnings. I really appreciate innovation in any profession, including the wine business. I find that it seems to move much too slowly. There are those – the farmers most […]

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Your Winery Photo is Beautiful and Boring

Tweet Your Winery Photo is Beautiful and Boring…. But, it can be a whole lot more interesting. I’ve been helping American Winery Guide; as you may know, if you read my blog. Although my job is complete as it was initially set out, I’m still keeping up with their growth, which is quite fascinating, and […]

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Batonnage of a new sort at River Road Family Vineyards and Winery

Tweet Batonnage, the stirring of lees after fermentation, at River Road Family Vineyards and Winery (RRFVAW) is performed by winemakers Joe Freeman and Ed Morris in a new fan-dangled way. It’s also important to note that assistant winemaker Ed Morris worked as a cooper for 11 years, prior to coming to River Road Family Vineyards […]

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Lisa Mattson Receives the 2012 Diaz Communications Innovator of the Year Award

Tweet Each year, since 2009, Jose and I not only watch who’s a leading innovator, but we also feel, as seasoned veterans, it behooves us to call attention to someone within the wine industry who demonstrates serious innovative leadership. In 2009, 2010, and 2011, it was pretty easy to see innovation leaders… those who were […]

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The Sebastiani Legacy Continues to Flourish ~ An Interview with Donny Sebastiani

Tweet Coming to California for the first time had me visiting the town of Sonoma, and how could I miss Sebastiani Vineyards? It was a great feeling, to stand inside of a winery with such history. Then I moved here and began working with families with lots of history. What I learned over the years […]

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Paul Mabray on the greatest inhibitor of success for wine online and VinTank solutions

Tweet When I wrote Finding Myself in The Right Lane, About Two Years Later As I Look Back ~ Not Much Has Changed, I wrote it just before leaving for Puerto Rico for nine days. In Puerto Rico, I’m definitely on island time – my favorite time of all. While I was checking my Emails […]

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Everyone Needs a Great Web Programmer for His or Her Wine Store

Tweet Great Web programmers are important if you have E-commerce on your Website. I was just asked if Jose [Diaz] knows ZenCart as a program for a winery’s online store. My new member to the Oregon Pinot Gris marketing group, Susanne of Christoper Bridge Cellars & Satori Springs Estate was telling me about an experience she […]

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A Fabulous Holiday Gift for Your Favorite Wine Enthusiast ~ Le Nez Du Vin by Jean Lenoir

Tweet The Le Nez du Vin wine aroma kit is the original of all wine aroma kits on the market. Nobody does it better… It’s the Bentley of wine aromas, discovered by Jean Lenoir some 30 years ago… Often imitated, it can’t possibly be duplicated. Nor can there exist anything quite like it for a […]