Archive for the ‘Wine Blogger’ Category

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Does size really matter?

Yes, it really does. Check out how happy my friend Denise Medrano (The Wine Sleuth) is, for instance. The size of the smile on Denise’s face is directly proportional to the size of the bottle… The bigger the bottle, for instance, the longer the wine will age well. There’s less space (not oxygen, because that […]

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Cathy Huyghe Receives the 2016 Diaz Communications Innovator of the Year Award for Enolytics

Jose Diaz and I are pleased to announce that Cathy Huyghe of Enolytics is the recipient of 2016’s Diaz Communications Innovator of the Year Award. With her expertise in analyzing consumerism and the wine industry’s facts and figures, to better understand today’s wine market, Cathy joins the ranks of those whom we’ve watched develop into […]

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December in Wine Country ~ Have a Look

[Paperwhite flowers are a typical December bloom. Photo by Jo Diaz.] The beginning of December – this season – has been beautiful weather wise and visually. I’m now in the Mayacamas Mountains, above the Alexander Valley floor. The views are spectacular… stunning, really. Perhaps this is why my devotion to blogging every day has waned […]

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Wine Country Time ~ Hurry up and wait

EXCUSE #3: Fiber optics were cut. It has thousands of lines within the tubing, so we’re trying to find that just right one line, and do have a blessed day.

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February – the sweetheart month, and some of its women wine blogging sweethearts

February is the month (astrologically) of altruistic love… Aquarius rules. Valentine’s Day is the height of it all, and a heart is the totem. In this month of altruistic love, I’m going to be sharing a few profiles of female wine bloggers, whose passion is wine; and, sharing (via blogging) their own personal experiences, in one […]

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In Wine PR, what went around has come back around

Two very thoughtful pieces, one written by wine blogger Tom Wark and another one by Steve Heimoff, are telling the story I’ve also been watching unfold, as clients continue to narrow their wine samples releases down to those wine writers who remain in power. Unfortunately, there’s a hierarchy of who will and does have influence […]

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Top 10 things I’ve learned in the past 10 years of wine blogging

It’s  now been 10 years of wine blogging for me. My anniversary date is December 29, 2005. So, I celebrated on that day by not writing anything, and continuing with my last week of the year’s stay-cation. I can now let a weekday go by and not feel that I have to write a blog […]

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Aren’t I great?

It’s really difficult to promote oneself, which is why PR and marketing companies are chosen to do that task for others. No one can say, “Aren’t I great?” without losing credibility. Find a cheerleader, and your story will reach new heights; brag about yourself and you’re cooked. My greatest experience in self promotion In the […]

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Social media marketing requests are stepping up their game

I’ve been big on posting the latest pitches from those wanting to get inside wine bloggers’ sites with their own plants. Let this one go down historically as the “best yet” for a social media marketing requests… Perhaps “the best ever,” even. They are noticeably evolving in a more sophisticated pitch. Am I tempted? No… […]

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How to monetize your wine blog – seriously

This has been a wine bloggers question since wine blogging began. It’s a topic of conversation both in seminars and outside of them at the annual Wine Blogger Conferences. No one has yet to figure it out, but I now have, after much thought. I have no such fantasies, by the way, because my wine […]