Archive for the ‘Wine Blogger’ Category

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February – the sweetheart month, and some of its women wine blogging sweethearts

February is the month (astrologically) of altruistic love… Aquarius rules. Valentine’s Day is the height of it all, and a heart is the totem. In this month of altruistic love, I’m going to be sharing a few profiles of female wine bloggers, whose passion is wine; and, sharing (via blogging) their own personal experiences, in one […]

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In Wine PR, what went around has come back around

Two very thoughtful pieces, one written by wine blogger Tom Wark and another one by Steve Heimoff, are telling the story I’ve also been watching unfold, as clients continue to narrow their wine samples releases down to those wine writers who remain in power. Unfortunately, there’s a hierarchy of who will and does have influence […]

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Top 10 things I’ve learned in the past 10 years of wine blogging

It’s  now been 10 years of wine blogging for me. My anniversary date is December 29, 2005. So, I celebrated on that day by not writing anything, and continuing with my last week of the year’s stay-cation. I can now let a weekday go by and not feel that I have to write a blog […]

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Aren’t I great?

It’s really difficult to promote oneself, which is why PR and marketing companies are chosen to do that task for others. No one can say, “Aren’t I great?” without losing credibility. Find a cheerleader, and your story will reach new heights; brag about yourself and you’re cooked. My greatest experience in self promotion In the […]

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Social media marketing requests are stepping up their game

I’ve been big on posting the latest pitches from those wanting to get inside wine bloggers’ sites with their own plants. Let this one go down historically as the “best yet” for a social media marketing requests… Perhaps “the best ever,” even. They are noticeably evolving in a more sophisticated pitch. Am I tempted? No… […]

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How to monetize your wine blog – seriously

This has been a wine bloggers question since wine blogging began. It’s a topic of conversation both in seminars and outside of them at the annual Wine Blogger Conferences. No one has yet to figure it out, but I now have, after much thought. I have no such fantasies, by the way, because my wine […]

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PR gone awry, horribly so

Those who accepted the trip were told that there was no room reserved for Monday night, so after a long day tasting, they were told to make their our way home.

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For National Wine Day I need 366 days in a year

Hello [Jo], Celebrate National Wine Day on Monday May 25th with ZIOBAFFA! ZIOBAFFA takes pride in authenticity with an attention to detail and quality. It will create an genuine Italian experience, making you feel like a true connoisseur while raising a glass to National Wine Day! ZIOBAFFA is an organically grown, Italian wine that is […]

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Pardonez moi in writing

Portia (1888) by Henry Woods… Portia is the heroine in William Shakespeare’s The Merchant of Venice. This is my wine publicist’s journal. In most journals, nothing written matters to anyone but the author… but this one is public. In a public one, everything matters to everyone. Portia: The quality of mercy is not strain’d, It […]

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TBNT – Thanks, but no thanks

One of my bosses turned me onto TBNT… Thanks, but no thanks. I find that I use it a lot (at least in my head) as I read queries regarding my blog. First of all, if you think my blog is all that and you’re still asking me to write for my blog, you didn’t […]