Archive for the ‘Wine Blogger’ Category

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How to get what you want from a blogger, by simply approaching it honestly, no deception included

Let me just say this, I was NOT looking for a sequel, in any way, shape, or form today. Nope, I wasn’t. Then… Along came another query today, but this one was well ORGANIZED!

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I would NEVER query for a product first and then ask, “How important are you, anyway?”

And, I’m thinking, “You just emailed me. Don’t you know what it’s for, and you told me why it’s being sent out?

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Twelve years of blogging… What do I have to show for it? Prohibition Redux

On December 5, 2005, I took that first step as the first female wine publicist blogger in the world, I didn’t know where it would go. How could I? I’ve written about everything I’ve learned in the last 25 years of being in the wine business. That was my intent, and I’ve been successful in […]

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Wacky Concept Hits the Target with a Pie in the Face

At least, that’s how I feel, every time… And, I’ve got better things to do… How many cocktail concepts are you going to send to me, PR people for the hotel industry and/or spirits companies, before you realize, no sample, no story. Bloggers are writing about their journey into the beverage industry. So, do you […]

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Does size really matter?

Yes, it really does. Check out how happy my friend Denise Medrano (The Wine Sleuth) is, for instance. The size of the smile on Denise’s face is directly proportional to the size of the bottle… The bigger the bottle, for instance, the longer the wine will age well. There’s less space (not oxygen, because that […]

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Cathy Huyghe Receives the 2016 Diaz Communications Innovator of the Year Award for Enolytics

Jose Diaz and I are pleased to announce that Cathy Huyghe of Enolytics is the recipient of 2016’s Diaz Communications Innovator of the Year Award. With her expertise in analyzing consumerism and the wine industry’s facts and figures, to better understand today’s wine market, Cathy joins the ranks of those whom we’ve watched develop into […]

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December in Wine Country ~ Have a Look

[Paperwhite flowers are a typical December bloom. Photo by Jo Diaz.] The beginning of December – this season – has been beautiful weather wise and visually. I’m now in the Mayacamas Mountains, above the Alexander Valley floor. The views are spectacular… stunning, really. Perhaps this is why my devotion to blogging every day has waned […]

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Wine Country Time ~ Hurry up and wait

EXCUSE #3: Fiber optics were cut. It has thousands of lines within the tubing, so we’re trying to find that just right one line, and do have a blessed day.

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February – the sweetheart month, and some of its women wine blogging sweethearts

February is the month (astrologically) of altruistic love… Aquarius rules. Valentine’s Day is the height of it all, and a heart is the totem. In this month of altruistic love, I’m going to be sharing a few profiles of female wine bloggers, whose passion is wine; and, sharing (via blogging) their own personal experiences, in one […]

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In Wine PR, what went around has come back around

Two very thoughtful pieces, one written by wine blogger Tom Wark and another one by Steve Heimoff, are telling the story I’ve also been watching unfold, as clients continue to narrow their wine samples releases down to those wine writers who remain in power. Unfortunately, there’s a hierarchy of who will and does have influence […]