Archive for the ‘Wine Blogger’ Category

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Aren’t I great?

It’s really difficult to promote oneself, which is why PR and marketing companies are chosen to do that task for others. No one can say, “Aren’t I great?” without losing credibility. Find a cheerleader, and your story will reach new heights; brag about yourself and you’re cooked. My greatest experience in self promotion In the […]

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Social media marketing requests are stepping up their game

I’ve been big on posting the latest pitches from those wanting to get inside wine bloggers’ sites with their own plants. Let this one go down historically as the “best yet” for a social media marketing requests… Perhaps “the best ever,” even. They are noticeably evolving in a more sophisticated pitch. Am I tempted? No… […]

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How to monetize your wine blog – seriously

This has been a wine bloggers question since wine blogging began. It’s a topic of conversation both in seminars and outside of them at the annual Wine Blogger Conferences. No one has yet to figure it out, but I now have, after much thought. I have no such fantasies, by the way, because my wine […]

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PR gone awry, horribly so

Those who accepted the trip were told that there was no room reserved for Monday night, so after a long day tasting, they were told to make their our way home.

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For National Wine Day I need 366 days in a year

Hello [Jo], Celebrate National Wine Day on Monday May 25th with ZIOBAFFA! ZIOBAFFA takes pride in authenticity with an attention to detail and quality. It will create an genuine Italian experience, making you feel like a true connoisseur while raising a glass to National Wine Day! ZIOBAFFA is an organically grown, Italian wine that is […]

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Pardonez moi in writing

Portia (1888) by Henry Woods… Portia is the heroine in William Shakespeare’s The Merchant of Venice. This is my wine publicist’s journal. In most journals, nothing written matters to anyone but the author… but this one is public. In a public one, everything matters to everyone. Portia: The quality of mercy is not strain’d, It […]

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TBNT – Thanks, but no thanks

One of my bosses turned me onto TBNT… Thanks, but no thanks. I find that I use it a lot (at least in my head) as I read queries regarding my blog. First of all, if you think my blog is all that and you’re still asking me to write for my blog, you didn’t […]

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The Essence of Wine

First of all, I have to apologize to Alder Yarrow of Vinography, regarding his book called The Essence of Wine. When he asked if I’d read it, I was ready. Then, Dharma stood me on my head and it’s taken from September 5 until now to get back onto my feet. Life does that… All […]

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SEO and wine blog pitches – beware

When I get pitched about things that surpass my HyperText Markup Language (HTML) 101 class, I turn to Jose. I know there are a lot of things that take down my blog, because I’ve had so many crashes. The good news for me is my IT person is living with me, and goes into immediate […]

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What some of today’s digital writers are being paid these days

Web 2.0 launched; it opened the flood gates to digital writers. The playing field became a time lapsed frenzy on the field, like at the end of a Super Bowl. So many writers, almost free talent, if publishers are willing to switch off history for a while. That crashed many of those traditional jobs for […]