Archive for the ‘Wine Blogger’ Category

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Business is Not a One-Way Street ~ PR 101

[Photo by Mahdis Mousavi on Unsplash] Here’s how to think about the bigger picture: So, you get someone onto the task of giving you a list of wine bloggers. The time is taken to build the list. Someone in your company writes glorious stories about how fabulous you are. It gets formatted into an email […]

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You have chosen to do what you do. I hope it is not just for free product.

I think by this point you know it’s not for free products, but you still may not know WHY.

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Protected: Alinea Day From Livermore Falls, Maine©

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A Line A Day From Livermore Falls, Maine in 1925©

Prefatory After writing my blog post story Twelve years of blogging… What do I have to show for it? Prohibition Redux, (December 8, 2017) I realized that I needed better time management for 2018’s writing. I love to write, was born to write. This blog is where it’s been living, since 2005. So, I became […]

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How to get what you want from a blogger, by simply approaching it honestly, no deception included

Let me just say this, I was NOT looking for a sequel, in any way, shape, or form today. Nope, I wasn’t. Then… Along came another query today, but this one was well ORGANIZED!

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I would NEVER query for a product first and then ask, “How important are you, anyway?”

And, I’m thinking, “You just emailed me. Don’t you know what it’s for, and you told me why it’s being sent out?

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Twelve years of blogging… What do I have to show for it? Prohibition Redux

On December 5, 2005, I took that first step as the first female wine publicist blogger in the world, I didn’t know where it would go. How could I? I’ve written about everything I’ve learned in the last 25 years of being in the wine business. That was my intent, and I’ve been successful in […]

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Wacky Concept Hits the Target with a Pie in the Face

At least, that’s how I feel, every time… And, I’ve got better things to do… How many cocktail concepts are you going to send to me, PR people for the hotel industry and/or spirits companies, before you realize, no sample, no story. Bloggers are writing about their journey into the beverage industry. So, do you […]

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Does size really matter?

Yes, it really does. Check out how happy my friend Denise Medrano (The Wine Sleuth) is, for instance. The size of the smile on Denise’s face is directly proportional to the size of the bottle… The bigger the bottle, for instance, the longer the wine will age well. There’s less space (not oxygen, because that […]

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Cathy Huyghe Receives the 2016 Diaz Communications Innovator of the Year Award for Enolytics

Jose Diaz and I are pleased to announce that Cathy Huyghe of Enolytics is the recipient of 2016’s Diaz Communications Innovator of the Year Award. With her expertise in analyzing consumerism and the wine industry’s facts and figures, to better understand today’s wine market, Cathy joins the ranks of those whom we’ve watched develop into […]