Archive for the ‘Social media’ Category

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Social Media Faux Pas, Reminder to Keep Your Social Media Local

Tweet The Napa Valley Earthquake was very close to home. It was also quite a reminder for me how important it is to keep your business local; most especially your social media. Don’t expect someone sitting in Kentucky, for example, to understand the local geography. And, how can you even begin to measure someone’s emotional […]

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The global wine market is about to get a shot in its legal arm

Tweet For any of my wine law friends, I’m sharing the upcoming Wine and Spirits Law Academy at UC Davis, scheduled for September 8, 9, and 10, 2014. Announcing the UC Davis Wine and Spirits Law Academy Sept. 8-10, 2014 University of California, Davis, and the Napa Valley, Calif. Wine and spirits legal experts from […]

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Grasshopper, I’m concerned about the us versus them mentality

Tweet I wrote this story on July 20, and scheduled it for today. I have to write ahead, because my day job is writing for other people, and I don’t have the luxury of time each morning to write 1,500 words, as this blog post is. This takes about three to do… I’d have to […]

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Do you care about creating your perfect wine blog title?

Tweet Creating your perfect wine blog title is an art… and a science. Jose recently turned me onto my SEO functions, and I began to use them. I stopped using things that I though were ‘sexy” titles. Part of me was feeling, “Whatever, if search engines pick up my stories, then I’ve done my job.” […]

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Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers

Tweet Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers I’ve been very enamored with VinTank, the wine industry’s think tank, since their very beginnings. I really appreciate innovation in any profession, including the wine business. I find that it seems to move much too slowly. There are those – the farmers most […]

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What’s happening to the wine blog world?

Tweet What’s happening to the wine blog world? Attrition. It reminds me of my college classes. We’d start the year with 40 students in the class, and by the end of the semester, we’d be down to half that size. The only class that didn’t go that way, and actually seemed to grow, was the […]

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In the middle of the “Social” and “Traditional” media seesaw

Tweet My view from being in the middle as a marketer… I’m in the middle of this “Social Media” and “Traditional Media” seesaw. I was there when traditional media didn’t even have the “traditional” adjective in front of it. I did know (during those early times in my PR career) that media had reached ivory […]

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Steve Heimoff and Paul Mabray in the same room, and we all got out alive

Tweet THE PLACE: UC Davis Extension Program THE PROGRAM: PR and Social Media for Small Wineries THE CHARACTERS: Rusty Eddy (Program’s Educator/Director), Paul Mabray (Social Media), Steve Heimoff (Traditional Media), Jose Diaz (Media Marketing), and me for PR THE SCENE: The room was still… You could have heard a pin drop… I had delivered Unique perspective […]

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Let’s hear it from the guys on wine blogging

Tweet I can’t – but am tempted to, never the less – apologize for yesterday’s blog posting, because it was all female bloggers. The reason for the apology would be that I never warned anyone, nor should I; but I’ve yammered about things that end up being all male in the past, and now there […]

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What motivated wine bloggers to start blogging ~ Their own stories

Tweet I just re-ran An Impatient Publicist©, because it’s a story for me that’s timeless, talking about how I began blogging. In one of the Facebook groups, I had a comment about my sharing how I got started, and it made me wonder how others began their own on-line publishing journeys. I decided to ask […]