Archive for the ‘Social media’ Category

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Americans reacting to the lawsuit regarding high levels of arsenic in wine

Regarding the story that CBS reported on last week, regarding high levels of arsenic: Very high levels of arsenic” in top-selling wines With a title about high levels of arsenic, it’s enough to scare anyone… And, sustainable, organic, and biodynamic wines are looking better all of the time… unless you know the producer and its […]

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Winemaking, a simply complicated passion

Facebook is the land of questions, including winemaking; especially for some of us in the wine business. If I get a winemaking question on this blog and I don’t have an answer, I turn to my winemaking friends. Last week, on my blog about “Sur Lie aging versus aging Sur Lees,” one of my readers […]

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Social Media Faux Pas, Reminder to Keep Your Social Media Local

The Napa Valley Earthquake was very close to home. It was also quite a reminder for me how important it is to keep your business local; most especially your social media. Don’t expect someone sitting in Kentucky, for example, to understand the local geography. And, how can you even begin to measure someone’s emotional intelligence […]

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The global wine market is about to get a shot in its legal arm

For any of my wine law friends, I’m sharing the upcoming Wine and Spirits Law Academy at UC Davis, scheduled for September 8, 9, and 10, 2014. Announcing the UC Davis Wine and Spirits Law Academy Sept. 8-10, 2014 University of California, Davis, and the Napa Valley, Calif. Wine and spirits legal experts from around […]

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Grasshopper, I’m concerned about the us versus them mentality

I wrote this story on July 20, and scheduled it for today. I have to write ahead, because my day job is writing for other people, and I don’t have the luxury of time each morning to write 1,500 words, as this blog post is. This takes about three to do… I’d have to be […]

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Do you care about creating your perfect wine blog title?

Creating your perfect wine blog title is an art… and a science. Jose recently turned me onto my SEO functions, and I began to use them. I stopped using things that I though were ‘sexy” titles. Part of me was feeling, “Whatever, if search engines pick up my stories, then I’ve done my job.” The […]

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Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers

Delectable Teams Up with VinTank to Unite Wineries and Wine Lovers I’ve been very enamored with VinTank, the wine industry’s think tank, since their very beginnings. I really appreciate innovation in any profession, including the wine business. I find that it seems to move much too slowly. There are those – the farmers most especially […]

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What’s happening to the wine blog world?

What’s happening to the wine blog world? Attrition. It reminds me of my college classes. We’d start the year with 40 students in the class, and by the end of the semester, we’d be down to half that size. The only class that didn’t go that way, and actually seemed to grow, was the Wine […]

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In the middle of the “Social” and “Traditional” media seesaw

My view from being in the middle as a marketer… I’m in the middle of this “Social Media” and “Traditional Media” seesaw. I was there when traditional media didn’t even have the “traditional” adjective in front of it. I did know (during those early times in my PR career) that media had reached ivory tower […]

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Steve Heimoff and Paul Mabray in the same room, and we all got out alive

THE PLACE: UC Davis Extension Program THE PROGRAM: PR and Social Media for Small Wineries THE CHARACTERS: Rusty Eddy (Program’s Educator/Director), Paul Mabray (Social Media), Steve Heimoff (Traditional Media), Jose Diaz (Media Marketing), and me for PR THE SCENE: The room was still… You could have heard a pin drop… I had delivered Unique perspective as […]