Archive for the ‘Research’ Category


Brian Mitchell PhD ~ Paying Attention to Analyzing Gen Y

[Purchased photo credit: Olaf Speier] Let me begin by saying that the only formal study I’ve had with Gen Y, is raising three lovely daughters, observing them 24/7/365 at different levels of living, for however many years each one is old. Now, I observe each of them with her own family, and the children that […]


Brouhaha ~ What’s it all about… Silicon Valley Bank vs. Wine Market Council

Wine Market Council Stands by their 2016 Consumer Research on Millennial Wine Consumption Habits I attended the Wine Market Council’s recent meeting in Napa Valley at their Yountville Conference. They talked about their New York City presentation and clarified all points. Now, the Wine Market Council (WMC) further clarifies data reported at their 2016 Consumer […]


Wine Market Council Announces Details of 2016 Consumer Research Conference in Napa

The Wine Market Council has announced details of 2016 Consumer Research Conferences, which are taking place on Thursday, March 10, 2016, in Yountville, California. The Wine Market Council is a non-profit association of grape growers, wine producers, importers, wholesalers, and other affiliated wine businesses and organizations. This year’s conferences include the following presentations: John Gillespie, […]


Smaller Producers Are Enjoying Significant Growth

I’ve wanted to blog about Jon Moramarco, who’s based in Santa Rosa, California. A long-time wine industry executive, Jon’s launched an interesting new research report for the wine, beer, and spirits business called bw166 Total Beverage Alcohol Overview. Before launching bw166 in 2014, Moramarco spent four years as president and CEO of Winebow, Inc., a […]


Divine Vintage by Randall Heskett and Joel Butler

Divine Vintage by Randall Heskett and Joel Butler just arrived. I believe this is the most important body of work in modern history to present our past of “following the wine trail from Genesis to the Modern Age” (its subtitle). This is not to discount its Modern Divine Wine Trails. These findings are also very […]


Your Winery Photo is Beautiful and Boring

Your Winery Photo is Beautiful and Boring…. But, it can be a whole lot more interesting. I’ve been helping American Winery Guide; as you may know, if you read my blog. Although my job is complete as it was initially set out, I’m still keeping up with their growth, which is quite fascinating, and independently […]


Batonnage of a new sort at River Road Family Vineyards and Winery

Batonnage, the stirring of lees after fermentation, at River Road Family Vineyards and Winery (RRFVAW) is performed by winemakers Joe Freeman and Ed Morris in a new fan-dangled way. It’s also important to note that assistant winemaker Ed Morris worked as a cooper for 11 years, prior to coming to River Road Family Vineyards and […]


Wine Market Council 2013 Conference ~ January 18 (CA), and January 29 (NYC), 2013

FROM A PRESS RELEASE: The Wine Market Council is going to be hosting two consumer research conferences each year, that highlight wine trends and their annual research results. The conferences uncover the latest behaviors and attitudes among U.S. wine consumers, allowing attendees to better understand their target markets. The 2013 conferences will be held on […]