Plastic corks are going to be the death of me
It all began at a bridal shower, when I had brought some wine. Had I known the wine that I purchased had plastic corks, I wouldn’t have bought those brands. (I’m creating an unshopping list in my head as I write this.) I forgot to have a corkscrew in my purse… I usually travel with [...]
Wine Blogger Conferences ~ It’s a Matter of Taste
I’ve been to both the American Wine Bloggers Conference (Santa Rosa 2008) and the European Wine Bloggers Conference (Lisbon 2009). What I’m about to write is something that’s controversial and now rumbling underground, as people think this through and begin to discuss their opinions. I was just reminded of it as I read Paul Gregutt’s [...]
How do you feel about plagiarism ~ Is it worth getting in a twit about it?
DMCA (Digital Millennium Copyright Act) exists; although it’s on the owner to police his or her own words, and then take action. I’ve heard some wine bloggers say that they don’t care if they’re information and images are used elsewhere on the Internet; others aren’t appreciating it at all. I’ve written about being aggregated; now, [...]
Hey, I’m not God… And neither is anyone else…
There are two issues within this blog posting: Marketing rule 101, know your audience Writing rule 101, know how to write your message Marketing rule 101: know your audience for your awards People who sell your wine should love to hear about your gold medals. Once awarded, sales support happens with a shelf talker. Great [...]
From Vine to Shelf ~ Forget From Vine to Wine
This past week, I went though a therapy session with my colleague/on-line friend Michael (Mike) E. Duffy of the Winery Web Site Report. A title story, “Most Winery Web Sites Suck” really caught my eye and sensibilities. “Wow,” I thought, “someone finally said for me what I’ve been thinking for so long.” So, I commented [...]
Why People (Should) Go to a Winery Tasting Room
[Above Image: Left to right: winemaker Rui Veladas of Carmim Winery and winemaker Jose Fonseca of Enoforum Wines, in Carmim's tasting room.] Tasting rooms are a retail outlet in which you may enjoy and learn about wine, and then make a purchase to support the proprietor’s efforts at showing you his, her, their best, if you liked the wine. [...]
Just In… Petit Syrah
The subject of this wine educator’s Email: Have a Pepcid handy? He wrote in the body: “Just to give you indigestion, I had to send you this picture from a wine competition.” This is how bad it gets, and from wine experts! Pleeeease…….. JUST IN… This is an amateur competition… My bad. Don’t take the [...]
