Archive for the ‘Public Service Announcement’ Category


How can I promote a wine I’ve never tasted?

This is a Public Service Announcement: I just got another one of those E-Mails. Dear Friends, It would be greatly appreciated if you could help us spread the word about our new Pinot Noir Rosés. It’s our third Pinot Noir release, but it’s the first time we’ve made it as a Rosé, and we’re pretty excited […]


Food safety guidelines for wine and food events, the rigors

I was told, by one of our food partners, at Dark & Delicious Petite Sirah, The Alameda County Environmental Health Department is the most stringent, for compliance regulations being met in the entire US, as an example of letter-of-the-law compliant. That’s the bad news. The good news is that any event, which anyone goes to […]



This is a public service announcement (PSA) from the Napa Valley office of Wine Spectator… You know how you ask, “What can I do to help?” Yeah… it’s one of those moments. NAPA VALLEY EARTHQUAKE 2014 I just received this Email and know its importance, as I have samples that I’d like to send in […]


The global wine market is about to get a shot in its legal arm

For any of my wine law friends, I’m sharing the upcoming Wine and Spirits Law Academy at UC Davis, scheduled for September 8, 9, and 10, 2014. Announcing the UC Davis Wine and Spirits Law Academy Sept. 8-10, 2014 University of California, Davis, and the Napa Valley, Calif. Wine and spirits legal experts from around […]


Starting a legal winery? Here are things to consider

Starting a legal winery has to be a daunting task, most especially for the people who’ve never been connected to the wine industry. I know that I segued from radio into wine, and it took me at least three years before I was really on any real sure footing. I was contacted by Danielle Rodabaugh, […]


Old Mission & Leelanau Winery Passport + Radio station success story

Once upon a time… There are many “once upon a times” for me. I remember when I first began Diaz Communications, Page Poulos reached out to me. At the time, she owned Paige Poulos Communications, Inc.. She congratulated me on taking that independent step. And she warned me, “Always be looking” [for new clients]. Then, […]


Tres Sabores Winery offers a great marketing concept

Leave it to Julie Johnson of Tres Sabores Winery to come up with one of the best marketing concepts for turning people onto her wines. Remember drive-in movies, anyone? Yeah, it’s like that. OUTDOOR FAMILY MOVIE NIGHT at Tres Sabores A Night of Animation, Napa Valley Lore Food & Wine Celebrate the heritage of Napa […]


Petite Sirah + Syrah = Correct Spellings

PUBLIC SERVICE ANNOUNCEMENT: Petite Sirah can only be spelled with an “i,” for those who are beginning to produce a Petite Sirah. I can’t believe it… There are those who still insist on spelling Petite Sirah with a “y.” And, they hold a certain pride in their hearts in the process. pride [prahyd] Show IPA […]


It’s time for the Twenty Third Annual Spring Hopland Passport

It must be spring, because once again, it’s time for the Twenty Third Annual Spring Hopland Passport event Saturday, May 3, and Sunday, May 4, 2014 11:00 a.m. to 5:00 p.m. each day 17 winery tasting rooms in and around Hopland, California Join 17 wineries to celebrate Hopland Passport on Saturday, May 3rd and Sunday, […]


Passport Sunday in Suisun Valley… Continues as immensely successful consumer event

Passport Sunday in Suisun Valley is presented by the Suisun Valley Vintners & Growers Association Wine and food tasting: Sunday, April 13, 2014 from 11:00 a.m. to 4:00 p.m. It’s been great to help launch Passport Sunday in Suisun Valley, and to continue to see it flourishing through the efforts of a very dedicated crew. […]